THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Data Visualization, Polls & Surveys
winner
audience honor
How Hawkfish Helped Americans See Through Trump's "Red Mirage"
In August, Hawkfish polling indicated that two-thirds of Biden supporters intended to vote by mail.…
Influencer & Celebrity Campaign, Retail & E-Commerce
finalist
How HSN Took 1 Million+ People to the Serena Williams NYFW Show
When it came time to debut Serena Williams' fall collection, we wanted to deliver an interactive an…
Customer Service
finalist
How Hyatt Uses Social Customer Service to Better Care for Guests
At Hyatt, we believe that we are in more than the hotel business. We are in the business of caring …
Beauty, TikTok Partnership
finalist
audience honor
How Internet Trendsetters Broke Through for Nexxus’ Unbreakable Care
When it came time to launch their new Unbreakable Care line, Nexxus knew that to stand out in crowd…
TikTok
finalist
bronze honor
How Invisible Universe Creates Unique IP on TikTok
In a world that spends hours scrolling on timelines, Invisible Universe leverages social media to d…
Reddit
winner
How LEGO partnered with Reddit to bring joy to the holidays
The holidays are a busy time for everyone — especially consumers and marketers. The market is clutt…
Twitter Presence
finalist
How Panera Won Twitter
Brand salience is critical in the crowded food and beverage category, because daily decisions about…
Art Direction, GIFs, Twitter, User-Generated Content
finalist
gold honor
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Un…
Live Events, Physical and Digital Convergence
finalist
How SEEN Connects put #eBaySneakers on the map
The sneaker industry is highly saturated with fakes and one-time flippers looking to cash in on the…
Government & Politics, Multi-Platform Campaign, Branded Content
finalist
How Singapore inspired millennials to say #ICanAdult
For Singaporeans in their 20s and early 30s, financial planning is probably one of the last things …
Food & Beverage, Multi-Platform Campaign
finalist
silver honor
How TAKE5 Remixed the Candy Aisle
With chocolate, peanuts, pretzel, peanut butter, and caramel remixed into one bar, almost anyone wh…
Government & Politics
winner
How the LGBTQ Community Defeated Trump’s Anti-LGBTQ Army Secretary Nominee
In the face of injustice, the LGBTQ community understands the power of our voices to affect change!…
Multi-Platform Partnership
finalist
How the World's Most Powerful Fighter Jet Engine is Made
To set the stage, this influencer project was activated in support of Pratt & Whitney, an RTX busin…
Non-Profit
finalist
How to build an inclusive economy
Skoll Foundation came to Freethink to raise awareness around the racial inequities and disparities …
Instructional
finalist
audience honor
How to Make JoJo Siwa Unicorn Smoothie Bowls 🦄 & Rainbow-tie Pasta 🌈 | Summer Snackdown Ep. 4
Take educational snack tutorials and make them epically entertaining while simultaneously driving b…
Instructional
winner
audience honor
How To Pack Over 100 Items Into A Carry On
The objective was to made a video demonstrating the functionality of our Biaggi Zipsak carry-on - a…
Call to Action, Instructional Video
finalist
bronze honor
How to Play
When it comes to the kind of content gamers want to see on their social feeds, one thing is sure—it…
Animation
finalist
How to See an Exquisite Corpse | Surrealism at 100
In celebration of the 100th anniversary of André Breton’s Manifesto of Surrealism, this short docum…
Documentary
finalist
silver honor
How to See Like a Machine: How artists are using and confronting AI
This year AI and machine learning were essential topics of public conversation. As a museum that ha…
Instructional Video
finalist
bronze honor
How To Undo with Mike Montgomery
You can find a how-to video for almost anything you want to learn. But what if you mess up while yo…
Single Post or Activation, TikTok
finalist
audience honor
How to Use a Pay Phone if You Were Born After 1997: An excruciatingly painful tutorial for Gen Z.
As America’s most reliable network dating back to the days of the once-ubiquitous pay phone, we had…
Long Form Video
winner
How Two Moms Took on Trolls to Support a Transgender Kid
Mount Horeb, Wisconsin, is the troll capital of the U.S. -- literally. (Look it up!) It's also the …
Public Service Announcement, Social Good Campaign
finalist
audience honor
How WHO Regained the World’s Attention to fight Covid-19 Together
Background: In 2022, year three of the COVID-19 pandemic, life was quickly returning to normal. …
SEO & SEM
winner
audience honor
HOW x Built
HOW was hired to close the digital divide between BUILT’s then current social marketing execution, …
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