THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Meme, GIF, & Emojis, On a Shoestring, Organic Promotion
finalist
bronze honor
Howling Success - Wolf Pack In-Game Reward Activation
Before the launch of Diablo IV, the latest entry in the highly revered gaming franchise, our team w…
Business to Business, Technology
finalist
HP Elite x2
HP Business makes laptops, workstations, and other high tech devices for companies. This means our …
Business to Business
finalist
HP Propel IT!
When it comes to demo videos, the market certainly wasn't clamoring for another one. It's awash in …
Branded Content, Business to Business, Global Campaign, Long Form Video
finalist
HP Wolf Security
Technology, Social Good Campaign
finalist
HPE Living Progress: Creating a Better Future for All Through Tech
Hewlett Packard Enterprise (HPE) believes Information Technology has the power to change the wor…
Auto
finalist
HR-V "Selfie"
In 2015, Honda was presented with a unique opportunity to introduce the HR-V Crossover, a brand-ne…
News & Media
finalist
HRC Exposes the Real Mike Pence
The Human Rights Campaign, the nation's largest organization fighting for lesbian, gay, bisexual, t…
News & Media, LGBTQ Community Engagement
winner
HRC Foundation’s Presidential Town Hall Brings LGBTQ Issues into Spotlight
Ahead of the 2020 election, HRC Foundation was eager to have the Democratic presidential candidates…
Ephemeral Video
winner
HRC Launches Political Ads Aimed at Equality Voters in Swing States
The Human Rights Campaign represents more than 3 million members and supporters nationwide. As the …
Social Activism
winner
HRC Mobilizes for House Passage of the Equality Act
Despite significant steps toward equality, most LGBTQ Americans still lack legal protections across…
Ambassador & Celebrity Campaign, Technology
finalist
HTC Creatography
What do you do when your competition shells out billions on advertising and celebrity endorsements?…
Business to Business, Emerging Platform Partnership, Large Media Buying Strategy
finalist
HubSpot Podcast Network
In early 2021, HubSpot, the #1 CRM, sought to create a platform for business professionals seeking …
Tumblr
finalist
Huffington Post's Tumblr
The Huffington Post's Tumblr captures the wide variety of the content posted on our site while also…
Pinterest Brand Presence
finalist
Huggies Baby Shower Planner
Huggies Baby Shower Planner is a first-of-a-kind social ecosystem that takes expectant moms and the…
Kids & Lifestyle Apps
finalist
Huggies Rewards Mobile App
New parents want to make sure they're doing the best for their baby in every way. Kimberly-Clark he…
Branded Content, Entertainment, YouTube Partnership
finalist
silver honor
Hulu - Only Rudys In the Building
Sometimes original content requires a totally original approach to marketing. That was the thinking…
Chatbots
finalist
Hulu Castle Rock - Tour Guide Chatbot
Gather fans of the Stephen King multiverse to elevate the cultural significance of the show, highli…
Animation, Brand Identity, Brand Redesign
finalist
Hulu IDs
Photography and Graphics
finalist
gold honor
Hulu, The Mindy Project Season 4
The overarching goal for The Mindy Project was to socially celebrate the series' return and its pro…
Animated GIFs, Tumblr
winner
Hulu: The Perfect GIF
Nothing makes a point quite like a great GIF, but while the Internet is chock full of various GIFs,…
Animated GIFs
finalist
Hulu: TV GIFs
Creating GIFs that stand out in a sea of content is not an easy task – even beloved properties can …
Entertainment, Live Streaming Video
finalist
Hulu's Castle Rock "Now Leaving Castle Rock" Livestream
With Castle Rock Season 2’s promise of a new story, we faced a challenge: How do we engage a fanbas…
Instagram Stories
finalist
audience honor
Hulu's Catch 22 - Fighting a Losing Battle
In the Hulu series, there’s no way out of a Catch 22. It’ll have you looping around a seemingly nev…
Entertainment Apps
finalist
Hulu's Dollface Girl Power Up Mobile Game
Never leave a girlfriend behind! Girl Power Up brings audiences into the wonderfully weird world of…
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