THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 14th Annual Shorty Awards Influencer & Celebrity YouTube Campaign

This award honors a brand, agency or organization who effectively and creatively integrated an influencer, celebrity or ambassador into their social media or digital marketing campaign optimized for YouTube.

See previous winners and honorees here.

Winner

YouTube Partnership
winner
Breaking Bread: A conversation on race in America
The mission of Heal America is to provide a path forward around issues of race through healing, red…

Finalists

YouTube Partnership
finalist
bronze honor
Tony Hawk Blood Board
Our client Liquid Death asked us to help them announce their partnerships with some celebrity brand…
YouTube Partnership
finalist
2022 TUCSON Question Everything Launch
The compact SUV segment is the most competitive and crowded space in the automotive market. Hyundai…
YouTube Partnership
finalist
Current x MrBeast
Current is a leading U.S. financial technology platform serving Americans working to create a bette…
YouTube Partnership
finalist
Hulu - Only Rudys In the Building
Sometimes original content requires a totally original approach to marketing. That was the thinking…
YouTube Partnership
finalist
Major League Baseball & The Wild - Home Plate
Baseball is the most attended sport in the US, but less well known in Europe. When Major League Bas…
YouTube Partnership
finalist
Quest For Craft
Awareness remains very low for the brand. The Balvenie’s prompted awareness is only at 25% which tr…
YouTube Partnership
finalist
Spiderman: No Way Home Film Integration
Hyundai planned to launch its first all-electric IONIQ 5 in late 2021. While already having the wid…

Nominees

YouTube Partnership
90069
To authentically increase brand awareness and build brand affinity among its predominantly Gen Z me…
YouTube Partnership
audience honor
Add An Ad 3.0
  BACKGROUND HDFC Bank, India’s largest private sector bank, was launching their 3rd annual s…
YouTube Partnership
Ancient Recipes with Sohla
The History Channel wanted to develop its first hosted digital original aimed at accomplishing a fe…
YouTube Partnership
Ancient Workouts with Omar
The overall goal was to continue creating series that appealed to a younger & more diverse audience…
YouTube Partnership
Big Change
From mortgages to credit scores to making the most of your home – Rocket clients want to be on top …
YouTube Partnership
Convos with CEOs
Target wanted to authentically bring light to Black-owned businesses, their founders’ stories, and …
YouTube Partnership
Dhar Mann
Dhar Mann Studios wanted to create a fun story that could provide influencers The Stokes Twins with…
YouTube Partnership
KitchenAid Presents Design Minded
We were tasked to create content that established KitchenAid major's design perspective. The object…
YouTube Partnership
MTV’s Following: Bretman Rock
“MTV’s Following: Bretman Rock” is a 6 episode YouTube series, highlighting all aspects of the cont…
YouTube Partnership
T-Mobile: The GOAT in 5G
There's few things people love more than an iconic duo. Bonnie & Clyde. Sonny & Cher. Cheech & Chon…