THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Influencer & Celebrity YouTube Campaign

This award honors a brand, agency or organization who effectively and creatively integrated an influencer, celebrity or ambassador into their social media or digital marketing campaign optimized for YouTube.

See previous winners and honorees here.

Winner

YouTube Partnership
winner
Breaking Bread: A conversation on race in America
The mission of Heal America is to provide a path forward around issues of race through healing, red…

Finalists

YouTube Partnership
finalist
bronze honor
Tony Hawk Blood Board
Our client Liquid Death asked us to help them announce their partnerships with some celebrity brand…
YouTube Partnership
finalist
2022 TUCSON Question Everything Launch
The compact SUV segment is the most competitive and crowded space in the automotive market. Hyundai…
YouTube Partnership
finalist
Current x MrBeast
Current is a leading U.S. financial technology platform serving Americans working to create a bette…
YouTube Partnership
finalist
Hulu - Only Rudys In the Building
Sometimes original content requires a totally original approach to marketing. That was the thinking…
YouTube Partnership
finalist
Major League Baseball & The Wild - Home Plate
Baseball is the most attended sport in the US, but less well known in Europe. When Major League Bas…
YouTube Partnership
finalist
Quest For Craft
Awareness remains very low for the brand. The Balvenie’s prompted awareness is only at 25% which tr…
YouTube Partnership
finalist
Spiderman: No Way Home Film Integration
Hyundai planned to launch its first all-electric IONIQ 5 in late 2021. While already having the wid…

Nominees

YouTube Partnership
90069
To authentically increase brand awareness and build brand affinity among its predominantly Gen Z me…
YouTube Partnership
audience honor
Add An Ad 3.0
  BACKGROUND HDFC Bank, India’s largest private sector bank, was launching their 3rd annual s…
YouTube Partnership
Ancient Recipes with Sohla
The History Channel wanted to develop its first hosted digital original aimed at accomplishing a fe…
YouTube Partnership
Ancient Workouts with Omar
The overall goal was to continue creating series that appealed to a younger & more diverse audience…
YouTube Partnership
Big Change
From mortgages to credit scores to making the most of your home – Rocket clients want to be on top …
YouTube Partnership
Convos with CEOs
Target wanted to authentically bring light to Black-owned businesses, their founders’ stories, and …
YouTube Partnership
Dhar Mann
Dhar Mann Studios wanted to create a fun story that could provide influencers The Stokes Twins with…
YouTube Partnership
KitchenAid Presents Design Minded
We were tasked to create content that established KitchenAid major's design perspective. The object…
YouTube Partnership
MTV’s Following: Bretman Rock
“MTV’s Following: Bretman Rock” is a 6 episode YouTube series, highlighting all aspects of the cont…
YouTube Partnership
T-Mobile: The GOAT in 5G
There's few things people love more than an iconic duo. Bonnie & Clyde. Sonny & Cher. Cheech & Chon…