THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 14th Annual Shorty Awards Influencer & Celebrity YouTube Campaign

This award honors a brand, agency or organization who effectively and creatively integrated an influencer, celebrity or ambassador into their social media or digital marketing campaign optimized for YouTube.

See previous winners and honorees here.

Nominees

finalist
2022 TUCSON Question Everything Launch
The compact SUV segment is the most competitive and crowded space in the automotive market. Hyundai…
90069
To authentically increase brand awareness and build brand affinity among its predominantly Gen Z me…
audience honor
Add An Ad 3.0
  BACKGROUND HDFC Bank, India’s largest private sector bank, was launching their 3rd annual s…
Ancient Recipes with Sohla
The History Channel wanted to develop its first hosted digital original aimed at accomplishing a fe…
Ancient Workouts with Omar
The overall goal was to continue creating series that appealed to a younger & more diverse audience…
Big Change
From mortgages to credit scores to making the most of your home – Rocket clients want to be on top …
winner
Breaking Bread: A conversation on race in America
The mission of Heal America is to provide a path forward around issues of race through healing, red…
Convos with CEOs
Target wanted to authentically bring light to Black-owned businesses, their founders’ stories, and …
finalist
Current x MrBeast
Current is a leading U.S. financial technology platform serving Americans working to create a bette…
Dhar Mann
Dhar Mann Studios wanted to create a fun story that could provide influencers The Stokes Twins with…
finalist
Hulu - Only Rudys In the Building
Sometimes original content requires a totally original approach to marketing. That was the thinking…
KitchenAid Presents Design Minded
We were tasked to create content that established KitchenAid major's design perspective. The object…
MTV’s Following: Bretman Rock
“MTV’s Following: Bretman Rock” is a 6 episode YouTube series, highlighting all aspects of the cont…
finalist
Major League Baseball & The Wild - Home Plate
Baseball is the most attended sport in the US, but less well known in Europe. When Major League Bas…
finalist
Quest For Craft
Awareness remains very low for the brand. The Balvenie’s prompted awareness is only at 25% which tr…
finalist
Spiderman: No Way Home Film Integration
Hyundai planned to launch its first all-electric IONIQ 5 in late 2021. While already having the wid…
T-Mobile: The GOAT in 5G
There's few things people love more than an iconic duo. Bonnie & Clyde. Sonny & Cher. Cheech & Chon…
finalist
bronze honor
Tony Hawk Blood Board
Our client Liquid Death asked us to help them announce their partnerships with some celebrity brand…