THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 13th Annual Shorty Awards Best Influencer & Celebrity YouTube Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a campaign, project or video for YouTube.

See previous winners and honorees here.

Winner

YouTube Partnership
winner
Vlad & Niki
With their daily adventures and antics on the popular "Vlad & Niki" YouTube channel; brothers, Vlad…

Finalists

YouTube Partnership
finalist
audience honor
#OneChipChallenge
Paqui sought to build engagement, awareness and purchase intent of their product portfolio by bring…
YouTube Partnership
finalist
Could You Survive the Movies?
A 2020 EMMY Winner, "Could You Survive The Movies?" is an explosive science series that explores th…
YouTube Partnership
finalist
PAW Patrol's Mission Kraft Mac & Cheese Shapes!
Mealtime can be a tricky time of day for families, particularly during the never-ending #stayathome…
YouTube Partnership
finalist
Texas-sized Graduation Celebration
At H-E-B, we sell groceries, but we're here to make the lives of Texans better every day. We saw a …
YouTube Partnership
finalist
The Tryout
The Tryout is an MLB Original show airing on YouTube where celebrities get a chance to tryout…

Nominees

YouTube Partnership
finalist
audience honor
#OneChipChallenge
Paqui sought to build engagement, awareness and purchase intent of their product portfolio by bring…
YouTube Partnership
Bases Covered
At the beginning of the year, we were preparing to film a YouTube series with Major League Baseball…
YouTube Partnership
finalist
Could You Survive the Movies?
A 2020 EMMY Winner, "Could You Survive The Movies?" is an explosive science series that explores th…
YouTube Partnership
Doritos Late Night Taste Buds
Due to Covid and shelter-in-place restrictions, Doritos knew their consumers were looking for inspi…
YouTube Partnership
GoPro Hero 9 Announcement
When renowned action-photography brand GoPro gave Adorama the inside scoop on its soon-to-be-releas…
YouTube Partnership
finalist
PAW Patrol's Mission Kraft Mac & Cheese Shapes!
Mealtime can be a tricky time of day for families, particularly during the never-ending #stayathome…
YouTube Partnership
finalist
Texas-sized Graduation Celebration
At H-E-B, we sell groceries, but we're here to make the lives of Texans better every day. We saw a …
YouTube Partnership
finalist
The Tryout
The Tryout is an MLB Original show airing on YouTube where celebrities get a chance to tryout…
YouTube Partnership
winner
Vlad & Niki
With their daily adventures and antics on the popular "Vlad & Niki" YouTube channel; brothers, Vlad…