13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Influencer & Celebrity YouTube Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a campaign, project or video for YouTube.

See previous winners and honorees here.
Paqui sought to build engagement, awareness and purchase intent of their product portfolio by bringing a buzz-worthy content activation to life for the brand’s spicy hot #OneChipChallenge. To achieve this, the brand tapped Complex Networks’ food brand, First We Feast, to engage fans of its viral series “Hot Ones”—the show with hot questions and even hotter …
Bases Covered
At the beginning of the year, we were preparing to film a YouTube series with Major League Baseball (MLB) to excite and educate European sports fans about baseball and help them discover what makes the game so beloved to over 68 million Americans.  Our plans came to a grinding halt just days before filming was due to start, as Covid-19 brought the world …
Could You Survive the Movies?
A 2020 EMMY Winner, "Could You Survive The Movies?" is an explosive science series that explores the science behind what you see in movies. Host, VSauce star, Jake Roper takes you on an immersive ride through the world, blending scientific exploration with narrative storytelling. 
Doritos Late Night Taste Buds
Due to Covid and shelter-in-place restrictions, Doritos knew their consumers were looking for inspiration to fill their downtime. That free time led to a surge in recipe searches, gaming, and streaming. To help fill the downtime void, and increase mental availability of Doritos, we aimed to position the brand as an unexpected ingredient to fun and easy r…
GoPro Hero 9 Announcement
When renowned action-photography brand GoPro gave Adorama the inside scoop on its soon-to-be-released Hero 9 camera, Adorama knew it had to think outside of the box with its announcement strategy. The Hero 9 promised all the features the action-photography community had been pining for, and Adorama knew the photography world couldn’t wait to get their hands…
PAW Patrol's Mission Kraft Mac & Cheese Shapes!
Mealtime can be a tricky time of day for families, particularly during the never-ending #stayathome COVID-era. The days all seem to mesh together and everyone, including the kids, start to go a little stir-crazy. Seeing this, Nickelodeon and Kraft Mac and Cheese Shapes joined forces to spark mealtime fun for families at home, with the overarching goal of bu…
Texas-sized Graduation Celebration
At H-E-B, we sell groceries, but we're here to make the lives of Texans better every day. We saw a dip in sales of typical graduation items (cakes, party trays) early in the pandemic, but instead of focusing on how to solve the business problem, we focused on how to solve the human problem. Hundreds of thousands of high school and college seniors would soon…
The Tryout
The Tryout is an MLB Original show airing on YouTube where celebrities get a chance to tryout for an MLB team. They get paired with an MLB Star who will offer up advice and put them through a ringer of physical challenges to test their baseball skills. For the pilot, we paired rap superstar, Residente with Javy Báez of the Chicago Cubs. 
Vlad & Niki
With their daily adventures and antics on the popular "Vlad & Niki" YouTube channel; brothers, Vlad and Niki Vashketov, entertain and educate preschool aged children and their families around the world.  Each video utilizes an innovative mix of live action, animation and music to achieve comedic narratives that capture the attention of the preschool demogra…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!