13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Influencer & Celebrity YouTube Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a campaign, project or video for YouTube.

See previous winners and honorees here.

Finalists

finalist
#OneChipChallenge
Paqui sought to build engagement, awareness and purchase intent of their product portfolio by bringing a buzz-worthy content activation to life for the brand’s spicy hot #OneChipChallenge. To achieve this, the brand tapped Complex Networks’ food brand, First We Feast, to engage fans of its viral series “Hot Ones”—the show with hot questions and ev…
finalist
Could You Survive the Movies?
A 2020 EMMY Winner, "Could You Survive The Movies?" is an explosive science series that explores the science behind what you see in movies. Host, VSauce star, Jake Roper takes you on an immersive ride through the world, blending scientific exploration with narrative storytelling. 
finalist
PAW Patrol's Mission Kraft Mac & Cheese Shapes!
Mealtime can be a tricky time of day for families, particularly during the never-ending #stayathome COVID-era. The days all seem to mesh together and everyone, including the kids, start to go a little stir-crazy. Seeing this, Nickelodeon and Kraft Mac and Cheese Shapes joined forces to spark mealtime fun for families at home, with the overarching …
finalist
Texas-sized Graduation Celebration
At H-E-B, we sell groceries, but we're here to make the lives of Texans better every day. We saw a dip in sales of typical graduation items (cakes, party trays) early in the pandemic, but instead of focusing on how to solve the business problem, we focused on how to solve the human problem. Hundreds of thousands of high school and college seniors …
finalist
The Tryout
The Tryout is an MLB Original show airing on YouTube where celebrities get a chance to tryout for an MLB team. They get paired with an MLB Star who will offer up advice and put them through a ringer of physical challenges to test their baseball skills. For the pilot, we paired rap superstar, Residente with Javy Báez of the Chicago Cubs. 
finalist
Vlad & Niki
With their daily adventures and antics on the popular "Vlad & Niki" YouTube channel; brothers, Vlad and Niki Vashketov, entertain and educate preschool aged children and their families around the world.  Each video utilizes an innovative mix of live action, animation and music to achieve comedic narratives that capture the attention of the prescho…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!