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From the 14th Annual Shorty Awards

T-Mobile: The GOAT in 5G

Finalist in Technology

Entered in YouTube Partnership


There's few things people love more than an iconic duo. Bonnie & Clyde. Sonny & Cher. Cheech & Chong... Tom Brady and Gronk. When it came to Super Bowl 2021, few players garnered more attention than this dynamic couple leading up to the game and we knew we had to have them. Our goal with the GOAT in 5G was to lean into the very-relevant celebrity status of two legends playing in the Super Bowl while keeping the messaging clear, concise and above all else, entertaining and funny. Although the ad was banned from TV before it event went live, the success of our spot on social media could not be stopped. 

AgAge: The uncut 60-second commercial flashes back to a conversation between Tom Brady and Rob Gronkowski, where Gronkowski is encouraging Brady to retire from football and come to Tampa Bay. But due to poor cell phone service, Brady interprets the conversation as Gronkowski encouraging him to go to Florida and to take him with him. The end of the spot shows Brady at a press conference announcing he is going to Tampa Bay and Gronkowski is going with him.

Our Goals: Simple, But Impactful

YouTube Description: We love the big game. The rivalries. The drama. The build-up. The athleticism. The sportsmanship. The ads. For the last eight years, T-Mobile’s gone big for the big game – Bieber, Tebow, Harvey, Drake, Snoop & Martha, Handler & Silverman, Anthony & Mama Doris and even a Kardashian. But we’ve never been banned. Until now. We made this amazing ad starring the amazing Tom Brady and Rob Gronkowski. Even after editing, the spot was still banned “based on the ... protected telco rights deal." So, watch and decide for yourself ... what does the “official telco sponsor” not want you to see?

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