THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 11th Annual Shorty Awards

Hulu Castle Rock - Tour Guide Chatbot

Finalist in Chatbots

About this entry

Gather fans of the Stephen King multiverse to elevate the cultural significance of the show, highlight pop culture references within the universe, and promote Hulu as the exclusive home for the show.

Why does this entry deserve to win?

Introduce fans to the town of castle rock by allowing them to become fully immersed in 360 videos, character introductions and town culture.

Results

Engagement increased 16x per action within the bot vs organic video

Media

Video for Hulu Castle Rock - Tour Guide Chatbot

Entrant Company / Organization Name

Hulu

Link

Entry Credits