CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Hulu Castle Rock - Tour Guide Chatbot

Finalist in Chatbots

Objective

Gather fans of the Stephen King multiverse to elevate the cultural significance of the show, highlight pop culture references within the universe, and promote Hulu as the exclusive home for the show.

Strategy

Introduce fans to the town of castle rock by allowing them to become fully immersed in 360 videos, character introductions and town culture.

Results

Engagement increased 16x per action within the bot vs organic video

Media

Video for Hulu Castle Rock - Tour Guide Chatbot

Produced by

Hulu

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.