THE shorty awards for brands and organizations is OPEN FOR ENTRIES! ENTER NOW

12th Annual Shorty Awards Categories

The regular deadline is on February 6th, 2020!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

Hulu Castle Rock - Tour Guide Chatbot

Finalist in Chatbots

About this entry

Gather fans of the Stephen King multiverse to elevate the cultural significance of the show, highlight pop culture references within the universe, and promote Hulu as the exclusive home for the show.

Why does this entry deserve to win?

Introduce fans to the town of castle rock by allowing them to become fully immersed in 360 videos, character introductions and town culture.


Engagement increased 16x per action within the bot vs organic video


Video for Hulu Castle Rock - Tour Guide Chatbot

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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.