THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Brand Awareness Campaign
finalist
Hot Wheels Driven To Be Legendary
Our brand awareness campaign, "Driven To Be Legendary," aims to reignite passion for Hot Wheels amo…
Single Post or Activation, TikTok
finalist
silver honor
Hotel Freebies
Drive awareness of Super.com, a company that allows users to save money on various items and on the…
Hospitality
finalist
Hotel Indigo - The Color of Discovery
Hotel Indigo, the industry's first branded boutique hotel, launched the Color of Discovery campaign…
LGBTQ Community Engagement
finalist
Hotel Indigo Color of Pride
Hotel Indigo, the industry's first branded boutique hotel, launched its multifaceted Color of Disco…
Travel & Tourism, Hashtag
finalist
gold honor
Hotels.com #HateLike
Offer the solution to a pervasive but unspoken social media behavior. Travel happens on social medi…
Hospitality, Multi-Platform Campaign
finalist
silver honor
Hotels.com x The Daily Show with Trevor Noah Presents 'Investigating Perfection' with Desi Lydic
Hotels.com tasked us to create content that laddered up to their Find Your Perfect Somewhere campai…
Instructional, IGTV
finalist
Hotline Ping
When COVID-19 hit, waxing salons nationwide were forced to shut their doors. For European Wax Ce…
Beauty
finalist
Hourglass Cosmetics Aims to be 100% Vegan by 2020
The objective of this campaign was to announce Hourglass' goal to go completely vegan by 2020, alig…
Live Video
finalist
gold honor
House of Highlights Showdown
The House of Highlights Showdown franchise blends unique sports competitions with top online creato…
Live Video
finalist
House of Highlights Showdown Dodgeball
With the next generation of sports fans consisting mostly of the Gen-Z audience demographic, House …
Native Advertising, Sports
finalist
House of Highlights x Powerade: Power in Numbers
Powerade released a new line of bottles featuring jersey numbers, and tapped Playmaker to extend th…
Innovative Media Buying Strategy
finalist
gold honor
House of the Dragon
Game of Thrones taught us the importance of leverage to a takeover. It’s a lesson we needed to domi…
Integrated Campaign
finalist
House of the Dragon
“Dracarys.” In Game of Thrones, the word is a command for the show’s iconic dragons to incinerate e…
IRL Activation, Wine, Beer & Spirits
finalist
How A Celebrity Chef Event Beat HBO to Organically Trend #1 on Twitter
On September 20, 2014, Rodney Strong Vineyards celebrated the "Rodney Strong Silver Anniversary and…
Digital Pivot
finalist
How a Top-10 Med School Digitally Remade Admissions in a Pandemic to Recruit Top-Tier Talent
In March 2020, America shuttered. States issued “stay at home” orders, travel was banned, and the N…
Data Visualization
finalist
How America Uses Its Land
Land of the free, home of the brave... and 2 million acres just for golf courses.The United States …
Community Management
finalist
How Audible Brought Audiobooks to #BookTok
Books have never been cooler. The rise of #BookTok “triggered a books revolution” (The Guardian) in…
Chatbots
finalist
How California’s #1 Health System Transformed Its Chatbot to Save Lives in a Pandemic
The COVID-19 pandemic hit Los Angeles hard. Sirens clamored through our streets. Hospital beds were…
Brand Awareness Campaign, Food & Beverage, TikTok Presence
finalist
bronze honor
audience honor
How Carnation Milk and a Grandma Dominated TikTok
Common knowledge says that to get in with the youths, you need a youth to sneak you in. Carnation w…
Instagram Presence
finalist
How Chambord Reignited Their Brand Through Instagram
#Foodporn and pretty drinks are a cluttered space on Instagram. For Chambord, a French raspberry li…
Financial Services, Integrated Campaign
finalist
HOW CHANGING ONE WORD LED TO A 400% INCREASE IN NEW ACCOUNTS
Australians love going overseas. Over 1.5 million choose to holiday abroad every year. Yet exclusiv…
Short Form Video
finalist
How DACA Empowered a Queer Sexual Assault Survivor
In 2017, Donald Trump and Mike Pence attempted to end the Deferred Action for Childhood Arrivals pr…
Single Post or Activation
finalist
How Do You Say "Marriott?"
Marriott Bonvoy’s goal on social media in 2023 was to garner positive engagement, especially among …
Food & Beverage, Real Time Response, TikTok
finalist
silver honor
How Fruit Roll-Ups’ TikTok Strategy Helped A Viral Trend Happen With The Brand, Not To The Brand
In 2023, General Mills fruit snack brands were the undisputed category leader at more than 50% shar…
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