13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of IGTV

This award honors the most effective and creative use of video via IGTV by a brand, agency or organization. This award will recognize social media campaigns that incorporate IGTV or overall brand presence on IGTV.

See previous winners and honorees here.

Finalists

finalist
F**kaoke (with Anthony Padilla)
One way we help drive new viewership and followers across our social platforms is tapping influencers and talent with established audiences to star in our series. In this episode of our commercial parody That's An App YouTube star Anthony Padilla is the spokesperson for an app to help shy people in bed get a little more vocal about their joy. The …
finalist
HARIBO - Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but continues to be on a brand awareness journey. Chewy Channel set out to engage more consumers with the brand through something they already do – play…
finalist
Hot Clock: A daily sports and pop-culture show built specifically for the next generation of fans
It’s a known fact that the next generation isn’t running home to watch a nightly sports show featuring men in suits sitting behind desks or to finally catch the day’s best highlights. Our goal was to create the ultimate daily series built specifically for this under-35 audience. We wanted to give them the news and updates they care about and on a …
finalist
Hotline Ping
When COVID-19 hit, waxing salons nationwide were forced to shut their doors. For European Wax Center, this meant not only an obvious drop in revenue, but also the genuine threat of losing their clients to DIY hair removal for good. EWC clients, in turn, weren’t able to rely on their regular wax routine. They’d lost more than a beauty care regim…
finalist
Normal People IGTV Episode Commentaries
In the spring of 2020, Hulu and Social Life filmed Paul Mescal and Daisy Edgar-Jones over Zoom to capture their commentary on and reactions to scenes in Episodes 1 and 10 of Normal People. Our objective was to give our fans a look inside the on- and off-screen chemistry between our rising stars, Daisy and Paul, in a heartwarming, humorous video se…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!