Best use of IGTV in Social Media - Shorty Awards

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 13th Annual Shorty Awards Best use of IGTV

This award honors the most effective and creative use of video via IGTV by a brand, agency or organization. This award will recognize social media campaigns that incorporate IGTV or overall brand presence on IGTV.

See previous winners and honorees here.

Winner

HARIBO - Chewy Channel

HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but continues to be on a brand awareness journey. Chewy Channel set out to engage more consumers with the brand through something they already do – play…

Finalists

F**kaoke (with Anthony Padilla)

One way we help drive new viewership and followers across our social platforms is tapping influencers and talent with established audiences to star in our series. In this episode of our commercial parody That's An App YouTube star Anthony Padilla is the spokesperson for an app to help shy people in bed get a little more vocal about their joy. The …

Hot Clock: A daily sports and pop-culture show built specifically for the next generation of fans

It’s a known fact that the next generation isn’t running home to watch a nightly sports show featuring men in suits sitting behind desks or to finally catch the day’s best highlights. Our goal was to create the ultimate daily series built specifically for this under-35 audience. We wanted to give them the news and updates they care about and on a …

When COVID-19 hit, waxing salons nationwide were forced to shut their doors. For European Wax Center, this meant not only an obvious drop in revenue, but also the genuine threat of losing their clients to DIY hair removal for good. EWC clients, in turn, weren’t able to rely on their regular wax routine. They’d lost more than a beauty care regim…

Normal People IGTV Episode Commentaries

In the spring of 2020, Hulu and Social Life filmed Paul Mescal and Daisy Edgar-Jones over Zoom to capture their commentary on and reactions to scenes in Episodes 1 and 10 of Normal People. Our objective was to give our fans a look inside the on- and off-screen chemistry between our rising stars, Daisy and Paul, in a heartwarming, humorous video se…

Nominees