ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Hot Clock: A daily sports and pop-culture show built specifically for the next generation of fans

Finalist in IGTV

Objective

It’s a known fact that the next generation isn’t running home to watch a nightly sports show featuring men in suits sitting behind desks or to finally catch the day’s best highlights. Our goal was to create the ultimate daily series built specifically for this under-35 audience. We wanted to give them the news and updates they care about and on a platform where they spend their time. This is how we created Hot Clock.

A canvas for longform video, IGTV was the perfect place for Hot Clock, our daily round-up series providing updates from across the worlds of sports, entertainment and pop culture. It was important to lean into elements that matter to Overtime as a company, including the use of our exclusive talent, creating something that could be replicated across our additional channels (i.e. Overtime WBB for women’s basketball and Overtime SZN for football), and ensuring the format could lend itself to brand partnerships.

Strategy

Our strategy when creating Hot Clock was to lean into what we already knew about Instagram and IGTV to test the new daily series. For example, utilizing captions since videos default to an audio-off experience, using vertical video or reformatting to optimize for vertical viewing, starting with something that we know will stop the thumb-scrolling motion and in-feed and capture our audience’s attention. 

A key feature of the series is Overtime talent. These are the faces our audience already knows and relates to, making them the perfect hosts to speak to clips, news and events. Hot Clock has also been a great place for us to test out new talent from across the company. Another feature is the broad interpretation of news and culture to match the under-35 audience’s expectations. Episodes feature everything from viral UGC clip with our color commentary to can’t-miss athletic performances to important cultural moments. 

Special editions of Hot Clock have been created to lean into one particular topic, such as our Black History Month episode on February 1st or our female empowerment episode on National Girls and Women in Sports Day. 

Everything we do with Hot Clock has the under-35 audience at the core.

Results

Hot Clock has resonated with our audience so well that after almost a year, it still continues to go strong. Our audience came to expect that every afternoon, they watch their favorite OT talent break down the latest in the day’s news which they loved to watch and engage with. Each post averaged 442k views with an 18.6% engagement rate, 3x more than 1.5x higher engagement rate compared to our competitive set. It did so well on our main Overtime IG page, we sold it through to a number of top-tier brands in lifestyle, apparel and TV to create custom videos including Nike, HBO, adidas GMR to name a few, incorporating launches and premieres within the Hot Clock video. We also created spinoffs episodes on our WBB (women’s basketball) and SZN (football) channels curating videos that hit on those specific sports/themes.

Media

Produced by

Overtime

Links

Entry Credits