13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards Best IRL Activation (In Real Life)

From tweeting about events in real time to checking into restaurants, sending short messages to web-enabled billboards, or even coordinating revolutions, social media has become increasingly connected to the real, physical world. This category honors marketing campaigns that successfully and cleverly integrate Twitter, Facebook, Foursquare or other social platforms in real life (IRL).

Click here to see the previous winner and nominees.


#CHANGESOMETHING with the Double Exposure Palette
Yes, our new Double Exposure Palette -- 14 wet/dry shadows that change when activated with water -- is very innovative (every shadow changes in a different way!). And yes, the palette is a great buy because you actually get 28 shades from just 14 shadows. But to launch our biggest product of the year, our objective was to get our consumers to real…
Ballantine's Check In Machine
Ballantine's Check In Machine is a connected golf ball dispenser. It automatically pops out a free Ballantine's golf ball when triggered by a check in on Facebook. The machine was on tour at golf clubs in Sweden at Ballantine's whisky tastings. For each local event we created a new Facebook check in and connected that to the machine, using Raspbe…
Shutterstock: Pixels of Fury
Shutterstock's Pixels of Fury is a live design competition that pits graphic designers against one another in a high-speed challenge. Cheered on by the live audience, the pressure is on to create the most compelling work before the clock runs out. Competitors face off in 20-minute rounds at computer stations with their process shown live on screen…
The Instagram Activated #DoritosCannon
Every year, the streets of Copenhagen are flooded with 80.000+ eager music enthusiasts participating in Distortion Festival. Distortion Festival is a week of partying and 'orchestrated mayhem' for the masses.Doritos challenged Patchwork to come up with a sampling mechanic during the festival that would drive high levels of sampling and create posi…
truth hijacks the MTV VMAs
In 2014, the teen smoking rate was lower than ever. But Big Tobacco wasn't giving up. To inspire a new generation of teens to get in on the fight we introduced a new mission – be the generation that ends smoking. Our rallying cry: Finish It. To kick off the movement we hijacked the biggest, loudest, and most controversial party for teens - The MTV…


#iamheretotakeyourjob Intern Draft
There's a pecking order in the agency world, and interns usually sit at the bottom of the food chain. But at Havas Worldwide Chicago, we take a different view. Through our semi-annual "Intern Drafts," we aren't looking for typical paper-pushing, copy-making, abuse-taking interns. Instead we seek out the brightest, hungriest, most creative minds because we h…
HBO, Veep Robocall
How to help the fictional Selina Meyer, played by the award-winning Julia Louis-Dreyfus, go from Veep to POTUS? With a series of robocalls, voicemails, text messages and social media content, the way "real" political candidates do. Only better. And funnier. And more engaging for American voters, we mean, fans, not just digitally but also IRL.Together, HBO a…
How A Celebrity Chef Event Beat HBO to Organically Trend #1 on Twitter
On September 20, 2014, Rodney Strong Vineyards celebrated the "Rodney Strong Silver Anniversary and James Beard Foundation's Celebrity Chef Tour Dinner" with simultaneous events in four cities with 20 participating chefs from the United States and Europe. To celebrate their anniversary of family ownership, Rodney Strong conceived an event that was broadcast…
KFC Corsage
KFC, once an American fast food staple, was becoming irrelevant to millennials and teenagers. Through the #HowDoYouKFC campaign, we constantly searched for opportunities to appeal to this lost audience. With spring approaching, we knew an annual social media phenomenon was on the horizon for high schoolers: the promposal. Namely, performing an elaborate stu…
One Nation. One Team.
"One Nation. One Team." was a campaign designed to leverage social media support for the USA team at the World Cup and render it in a unique setting in real life. U.S. Soccer and FleishmanHillard tapped into fan support for the team around the country, displaying messages of support from fans in different places IRL while simultaneously capturing/interactin…
Tagkast activates the 2014 Tour de Cure to increase the social reach of the ADA by 10x.
The American Diabetes Association's experiential initiatives exist to support fundraising and raise awareness for their organization. The ADA integrated Tagkast into their 2014 Tour de Cure events in Buffalo, Chicago, Syracuse, Rochester, and Albany with the goal of increasing brand awareness in a measurable way, driving more qualified traffic to their site…
Volvo #JoyrideLive
Volvo needed to bring to life the 2015 XC60 Drive-E for a new set of consumers – passionate about cars, and visiting the New York Auto Show, but unfamiliar with the car. They needed to try before they would buy – and Volvo needed to give automotive enthusiasts and auto show visitors a catchy and socially-informed reason to check out the XC60. Joyride Live …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced on Instagram this week. follow us to see who wins!