ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 7th Annual Shorty Awards Best IRL Activation (In Real Life)

From tweeting about events in real time to checking into restaurants, sending short messages to web-enabled billboards, or even coordinating revolutions, social media has become increasingly connected to the real, physical world. This category honors marketing campaigns that successfully and cleverly integrate Twitter, Facebook, Foursquare or other social platforms in real life (IRL).

Click here to see the previous winner and nominees.

Finalists

finalist
#CHANGESOMETHING with the Double Exposure Palette
Yes, our new Double Exposure Palette -- 14 wet/dry shadows that change when activated with water -- is very innovative (every shadow changes in a different way!). And yes, the palette is a great buy because you actually get 28 shades from just 14 shadows. But to launch our biggest product of the year, our objective was to get our consumers to real…
finalist
Ballantine's Check In Machine
Ballantine's Check In Machine is a connected golf ball dispenser. It automatically pops out a free Ballantine's golf ball when triggered by a check in on Facebook. The machine was on tour at golf clubs in Sweden at Ballantine's whisky tastings. For each local event we created a new Facebook check in and connected that to the machine, using Raspbe…
finalist
Shutterstock: Pixels of Fury
Shutterstock's Pixels of Fury is a live design competition that pits graphic designers against one another in a high-speed challenge. Cheered on by the live audience, the pressure is on to create the most compelling work before the clock runs out. Competitors face off in 20-minute rounds at computer stations with their process shown live on screen…
finalist
The Instagram Activated #DoritosCannon
Every year, the streets of Copenhagen are flooded with 80.000+ eager music enthusiasts participating in Distortion Festival. Distortion Festival is a week of partying and 'orchestrated mayhem' for the masses.Doritos challenged Patchwork to come up with a sampling mechanic during the festival that would drive high levels of sampling and create posi…
finalist
truth hijacks the MTV VMAs
In 2014, the teen smoking rate was lower than ever. But Big Tobacco wasn't giving up. To inspire a new generation of teens to get in on the fight we introduced a new mission – be the generation that ends smoking. Our rallying cry: Finish It. To kick off the movement we hijacked the biggest, loudest, and most controversial party for teens - The MTV…

Nominees

#iamheretotakeyourjob Intern Draft
There's a pecking order in the agency world, and interns usually sit at the bottom of the food chain. But at Havas Worldwide Chicago, we take a different view. Through our semi-annual "Intern Drafts," we aren't looking for typical paper-pushing, copy-making, abuse-taking interns. Instead we seek out the brightest, hungriest, most creative minds because we h…
HBO, Veep Robocall
How to help the fictional Selina Meyer, played by the award-winning Julia Louis-Dreyfus, go from Veep to POTUS? With a series of robocalls, voicemails, text messages and social media content, the way "real" political candidates do. Only better. And funnier. And more engaging for American voters, we mean, fans, not just digitally but also IRL.Together, HBO a…
How A Celebrity Chef Event Beat HBO to Organically Trend #1 on Twitter
On September 20, 2014, Rodney Strong Vineyards celebrated the "Rodney Strong Silver Anniversary and James Beard Foundation's Celebrity Chef Tour Dinner" with simultaneous events in four cities with 20 participating chefs from the United States and Europe. To celebrate their anniversary of family ownership, Rodney Strong conceived an event that was broadcast…
KFC Corsage
KFC, once an American fast food staple, was becoming irrelevant to millennials and teenagers. Through the #HowDoYouKFC campaign, we constantly searched for opportunities to appeal to this lost audience. With spring approaching, we knew an annual social media phenomenon was on the horizon for high schoolers: the promposal. Namely, performing an elaborate stu…
One Nation. One Team.
"One Nation. One Team." was a campaign designed to leverage social media support for the USA team at the World Cup and render it in a unique setting in real life. U.S. Soccer and FleishmanHillard tapped into fan support for the team around the country, displaying messages of support from fans in different places IRL while simultaneously capturing/interactin…
Tagkast activates the 2014 Tour de Cure to increase the social reach of the ADA by 10x.
The American Diabetes Association's experiential initiatives exist to support fundraising and raise awareness for their organization. The ADA integrated Tagkast into their 2014 Tour de Cure events in Buffalo, Chicago, Syracuse, Rochester, and Albany with the goal of increasing brand awareness in a measurable way, driving more qualified traffic to their site…
Volvo #JoyrideLive
Volvo needed to bring to life the 2015 XC60 Drive-E for a new set of consumers – passionate about cars, and visiting the New York Auto Show, but unfamiliar with the car. They needed to try before they would buy – and Volvo needed to give automotive enthusiasts and auto show visitors a catchy and socially-informed reason to check out the XC60. Joyride Live …