THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 7th Annual Shorty Awards Best IRL Activation (In Real Life)

From tweeting about events in real time to checking into restaurants, sending short messages to web-enabled billboards, or even coordinating revolutions, social media has become increasingly connected to the real, physical world. This category honors marketing campaigns that successfully and cleverly integrate Twitter, Facebook, Foursquare or other social platforms in real life (IRL).

Click here to see the previous winner and nominees.

Nominees

finalist
#CHANGESOMETHING with the Double Exposure Palette
Yes, our new Double Exposure Palette -- 14 wet/dry shadows that change when activated with water --…
winner
#TDThanksYou
Banks are typically perceived as self-serving, impersonal institutions, ranking among the lowest in…
#iamheretotakeyourjob Intern Draft
There's a pecking order in the agency world, and interns usually sit at the bottom of the food chai…
finalist
Ballantine's Check In Machine
Ballantine's Check In Machine is a connected golf ball dispenser. It automatically pops out a free…
HBO, Veep Robocall
How to help the fictional Selina Meyer, played by the award-winning Julia Louis-Dreyfus, go from Ve…
How A Celebrity Chef Event Beat HBO to Organically Trend #1 on Twitter
On September 20, 2014, Rodney Strong Vineyards celebrated the "Rodney Strong Silver Anniversary and…
KFC Corsage
KFC, once an American fast food staple, was becoming irrelevant to millennials and teenagers. Throu…
One Nation. One Team.
"One Nation. One Team." was a campaign designed to leverage social media support for the USA team a…
finalist
Shutterstock: Pixels of Fury
Shutterstock's Pixels of Fury is a live design competition that pits graphic designers against one …
Tagkast activates the 2014 Tour de Cure to increase the social reach of the ADA by 10x.
The American Diabetes Association's experiential initiatives exist to support fundraising and raise…
finalist
The Instagram Activated #DoritosCannon
Every year, the streets of Copenhagen are flooded with 80.000+ eager music enthusiasts participatin…
Volvo #JoyrideLive
Volvo needed to bring to life the 2015 XC60 Drive-E for a new set of consumers – passionate about c…
finalist
truth hijacks the MTV VMAs
In 2014, the teen smoking rate was lower than ever. But Big Tobacco wasn't giving up. To inspire a …