From the 7th Annual Shorty Awards
Best IRL Activation (In Real Life)
From tweeting about events in real time to checking into restaurants, sending short messages to web-enabled billboards, or even coordinating revolutions, social media has become increasingly connected to the real, physical world. This category honors marketing campaigns that successfully and cleverly integrate Twitter, Facebook, Foursquare or other social platforms in real life (IRL).
Millions of people participate in
The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook,
YouTube, Instagram, Twitch, TikTok, Snapchat,
and the rest of the social web.
winners will be announced on Instagram this week. follow us to see who wins!