4th Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is on August 28th, 2019 at 11:59pm ET.

By Campaign
By Industry
By Cause
By Platform
Partnerships
Content and Strategy
Video Content

From the 10th Annual Shorty Awards Best LGBTQ Community Engagement

This award honors brands, organizations and institutions that use social media to effectively engage and collaborate with members of the lesbian, gay, bisexual, trans* and queer communities.

See previous winners and honorees here.

Winners

LGBTQ Community Engagement
winner
When We Rise Social Campaign
Working with ABC, we set out to create a variety of social content for When We Rise, a miniseries event chronicling the history of the LGBTQ civil rights movement. We wanted to engage fans by showcasing the multi-generational cast of characters while presenting the history of the movement, and stimulating conversation.
LGBTQ Community Engagement
winner
Grindr's What the Flip?
Educate the community through Grindr's first ever web series exploring racism, ageism, and other forms of discrimination on dating apps with an easy social experiment. "What the Flip?" exposes the way we talk to each other, the good and the bad. But it also reminds us that we're still human, and that we can do a better job of how we represent ou...

Finalists

LGBTQ Community Engagement
finalist
audience
Encouraging Health for All
In 2017 the California Endowment took part in the CBS EcoMedia Wellness Advertising Program. EcoMedia's groundbreaking programs channel a portion of brands' ad-spends on CBS broadcast or digital media to fund critical education, environmental, veterans' and wellness projects by some of America's most effective nonprofits. In this case, that nonp...
LGBTQ Community Engagement
finalist
Hotel Indigo Color of Pride
Hotel Indigo, the industry's first branded boutique hotel, launched its multifaceted Color of Discovery campaign for a second year in a row to grow awareness, consideration, and favorability with the ultimate goal of driving occupancy. Our social and content activations would support these goals by casting Hotel Indigo as the ultimate curator of...
LGBTQ Community Engagement
finalist
The Carmilla Movie
The Carmilla Movie is a digital-first, fan-driven feature for an international audience produced by Shaftesbury, an award-winning creator and producer of original content. As a leading example of much-needed, and much-deserved, positive representation for the global LGBTQ+ community, The Carmilla Movie's goal was to double the brand's fanbase wo...
LGBTQ Community Engagement
finalist
Wynonna Earp
Wynonna Earp, based off of the cult comic book by IDW, follows Wyatt Earp's great granddaughter as she battles demons and other creatures. With her unique abilities, and a posse of dysfunctional allies, she's the only thing that can bring the paranormal to justice.Season 1 premiered on SYFY in 2016 to little fanfare, but with its quirky characte...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards regular deadline is on august 28, 2019.