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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
NEW!
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
NEW!
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
NEW!
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Graphics
,
Multi-Platform Campaign
The Dark Tower digital campaign
In a world full of superheroes, there's only one Gunslinger. Based on Stephen King's epic masterpie…
360 Video
The Defenders
Since Daredevil Season One released in 2015, each Netflix/Marvel Original Series has been accompani…
Twitter Presence
finalist
The Defenders
In the lead-up to the Netflix/Marvel heroes team-up in THE DEFENDERS, our challenge was two-fold — …
Organic Promotion
The Defenders
In the lead-up to the Netflix/Marvel heroes team-up in THE DEFENDERS, our challenge was two-fold — …
GIFs
The Defenders
Before they could stop The Hand and save their city, the first villain The Defenders had to slay wa…
Tumblr Presence
finalist
The Defenders
Tumblr continues to be a fan-driven medium. How does one layout easter eggs and world-expanding con…
Facebook Presence
finalist
The Dodo: the no. 1 animal brand on Facebook
The Dodo is the #1 digital media brand in the world for animal people and the #1 animal brand on Fa…
Pets & Animals
winner
The Dodo: the no. 1 digital media brand in the world for animal people
The Dodo is the #1 digital media brand in the world for animal people, owning the animal category a…
Snapchat Discover Story
finalist
The Dodo's “The Disturbing Truth About White Tigers” Snapchat Discover Edition
The Dodo is a media brand that leverages the viral potential of animal content, and connects it to …
Consumer Brand
finalist
The Dove Men+Care Elements Treehouse
Since the brand launched in 2010, Dove Men+Care has been a frontrunner in the men's grooming indust…
Multi-Platform Partnership
,
Social Good Campaign
,
Social Media Tool
finalist
The Filtered Life
Everybody knows Brita as a brand that allows people to filter out the bad to get to great-tasting, …
Food & Beverage
The Flavor-Blasted Turkey
Oven bags, you may not be surprised to learn, are not exactly top of mind with Millennials. Despite…
Travel & Tourism
,
Instagram Story
The Germany Travel Show
The German National Tourist Board is faced with the challenge of coming up with new ways of present…
Location-Based Experience
,
Physical & Digital
The Gifted “Unleash Your Power” Telekinesis X-Perience
In the lead up to the highly-anticipated new X-men series, The Gifted, FOX created a gravity-defyi…
Art Direction
,
Brand Identity
,
Integrated Campaign
winner
audience honor
The Gifted’s #MutantsUnite Comic Con Campaign
In the past 5 years, super-heroes have taken over television programming. What started as a small …
Multi-Platform Campaign
The Good Place
Bring The Good Place to The Bad Place (The Internet): TV fans no longer follow branded accounts for…
Instagram Story
The Good Place
Building anticipation for the Season 2 premiere of The Good Place, we wanted to bring fans into Mic…
Medium-Length Video
The Good Place - Janet Tech Support
Amazon's "Alexa" and Apple's "Siri" get all the credit for their unlimited knowledge and helpful di…
GIFs
finalist
audience honor
The Handcrafted Gifs
Every year, the national soccer championship begins, and along with it, so does Cartola FC, Brazil'…
Customer Service
winner
audience honor
The Hertz Corporation: Best in Class Social Customer Care
The Hertz Corporation operates the Hertz, Dollar and Thrifty car rental brands in approximately 9,…
Location-Based Experience
,
Snapchat
winner
audience honor
The iHeartRadio Snap Map Scavenger Hunt
With the launch of Snap Map in 2017, iHeartRadio set out to be the first brand ever to execute a c…
Physical & Digital
The iHeartRadio Summer '17 Weekend Swan
For iHeartSummer '17 Weekend, iHeartRadio wanted to let its fans help decide the theme of their de…
Contest or Promotion
,
Non-Profit
,
Mobile Campaign
,
Organic Promotion
,
Social Good Campaign
winner
audience honor
The Kindness Card
Branded Podcast
finalist
The Kremlin Playbook
In 2016, a rival foreign power, Vladimir Putin's Russia, launched an attack on the United States of…
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