entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The regular entry deadline is February 7th, 2019.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

The Good Place - Janet Tech Support

Entered in Medium-Length Video

About this entry

Amazon's "Alexa" and Apple's "Siri" get all the credit for their unlimited knowledge and helpful dispositions, but it's Janet, the omniscient personal assistant from The Good Place that deserves the fame. It was our mission to throw Janet's name in the ring for best personal assistant and familiarize fans with her multidimensional "personality".

Why does this entry deserve to win?

Focusing our launch around the heavily anticipated Apple iPhone X launch in September 2017, we released an original video depicting Janet (played by D'Arcy Carden) commiserating with her personal assistant peers. However, it becomes abundantly clear during their brief meeting that Janet's pals aren't quite up to snuff - derailing the conversation with needless facts and non-sequiturs. We paired the topical release of the video with heavy community management and supplemental GIF content to amplify the conversation.

Results

The video was an instant hit with fans garnering over 60K cross-platform organic views and over 93K impressions while winning the hearts of new and old fans alike. The video kicked off what turned out to be a season long affinity building opportunity for Janet, now a fan favorite character.

Media

Video for The Good Place - Janet Tech Support

Produced by

NBC Entertainment Marketing & Digital, Digital Media Management

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Regular Entry Deadline is February 7th, 2019