Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 10th Annual Shorty Awards

The Defenders

Entered in Organic Promotion

About this entry

In the lead-up to the Netflix/Marvel heroes team-up in THE DEFENDERS, our challenge was two-fold — how do we prepare fans for the crossover, and how do we remind them why they loved these heroes so much in the first place.

Why does this entry deserve to win?

The answer was to extend the shows into an in-world conversation hitting the fans where they live — in their social feeds. Our character crosstalk on Twitter accompanied each major campaign beat, expanding the world of the series beyond an eight episode miniseries into must-share social moments that actually had fans pausing their binge so they wouldn't miss a single post. Certain fans even went so far to say they'd almost rather watch our tweets than the show itself.


This twitter presence proved so successful it's extended beyond the show into the social connective tissue between all of Netflix's acclaimed Marvel series.


Entrant Company / Organization Name

hi5.agency, Netflix


Entry Credits