THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Rebrand Campaign
Regional Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Filter/Lens
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
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Art Direction
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Financial Services
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Food & Beverage
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Government & Politics
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News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
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Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
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NEW!
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
NEW!
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
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Product Feature Video
Short Form Video
Unboxing Video
Vertical Video
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Video Series
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Additional Filters
Multi-Platform Campaign
finalist
bronze honor
Delivering Top Content During Peak Shipping Season
In creating this campaign, we hoped to:1) Increase visibility and awareness for FedEx business init…
Integrated Campaign
Dell Technologies - Let’s Make it Real Brand Campaign
It's not every day one of the largest technology mergers take place. The multi-billion-dollar merge…
Social Good Campaign
Delta Corporate Social Responsibility – Anthem
To the average consumer, "Corporate Social Responsibility" (CSR) feels more like corporate jargon t…
Facebook Live
Delta’s Big Thank You
Ahead of a busy summer travel season, Delta Air Lines executives wanted to raise the bar in how the…
Sports
,
Real Time Response
,
Twitter
,
Twitter Video
finalist
delTHORtro, a 2017 US Open Viral Moment
delTHORtro, one tweet sparked a 7-day viral conversation during the 2017 US Open.How the idea origi…
Food & Beverage
winner
audience honor
Denny’s on Demand: Whatever, Whenever, and now Wherever
The restaurant industry, especially the family dining section, has a seen a steady decline in foot …
Real Time Response
finalist
silver honor
audience honor
Denny’s Pancake Tweet Offers Simple Distraction
Denny's is "America's Diner" and the brand is one that reflects the growing diversity of today's Am…
GIFs
finalist
Denny’s Serves Up Pancakes, Eggs & Animated GIFs
When it comes to Tumblr, the goal for Denny's is simple: Don't be a typical branded Tumblr account.…
Tumblr Presence
winner
audience honor
Denny’s Tumblr Dishes Up Weird, Wild Content
When it comes to Tumblr, the goal for Denny's is simple: Don't be a typical branded Tumblr account.…
Humor
Denny’s, WTF Are You OK?
When it comes to Tumblr and Twitter, the goal for Denny's is simple: Don't be a typical branded Tum…
Integrated Campaign
DEW-S-A Integrated Campaign
In a world where social media has become a cluttered marketplace, we partnered with Mountain Dew to…
Creative use of Technology
DFW's Interactive Touchscreen Program
DFW launched its terminal touchscreen program in 2011. With its growing popularity and demand to go…
Financial Services
finalist
silver honor
Discovering the Power of Humanity with Citi
Citi is a sponsor of several music festivals each year, but Global Citizen Festival (GCF) is the on…
Live Streaming Video
Dockers "The Interview" Facebook Livestream
Dockers relaunched the brand under the 'Always On' campaign messaging - the takeaway being 'Always …
Food & Beverage
finalist
audience honor
Domino's Wedding Registry
Out of sheer love for pizza, countless people in the US make Domino's a part of their wedding, whet…
Financial Services
,
Short Form Video
Don't Get Mad, Get E*TRADE
30+ years after pioneering the online brokerage category, E*TRADE was struggling to break from a th…
Branded Series
,
Integrated Campaign
Dove and Shonda Rhimes Launch Real Beauty Productions
For 60 years Dove has been a leader in championing real women who embrace their beauty on their own…
Spokesperson
finalist
DraftKings' Dr. AftKings Social Campaign featuring "Dr. Aftkings"
In early 2017, DraftKings conducted quantitative and qualitative research to assess the health of i…
Video
Dreams Resorts & Spas Turns Planning Stress into Vacation Bliss
The "what-ifs" of travel planning cause such overwhelming stress that people are letting their vaca…
musical.ly Partnership
winner
Dreamworks Spirit Riding Free gallops to success on Musical.ly
DreamWorks partnered with Digital Media Management to promote the release of Netflix's new animated…
Business to Business
Driving Pipeline Revenue Through Social
Converting qualified leads into sales is the goal of a well-executed lead nurture program for any b…
Branded Series
,
Long Form Video
finalist
gold honor
DRONEWEEK 2017
DRONEWEEK is a franchise event we created for GE to showcase the massive infrastructure that builds…
Hospitality
,
YouTube Partnership
,
Facebook Video
,
Short Form Video
,
Video
,
YouTube
winner
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing…
Food & Beverage
Dunkin' Donuts Barstool Energy Punch
How do you introduce Dunkin's newest product collaboration Energy Punch, Powered by Monster to cre…
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