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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
NEW!
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
NEW!
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
NEW!
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Creative Use of Technology
,
Local Campaign
,
Other Platform Presence
winner
AT&T Fiber x Fortnite: Warp Speed Tour
AT&T Fiber laid more than 60,000 miles of Fiber in the U.S. in 2022, and has been looking for an im…
Facebook Partnership
finalist
AT&T Funboxing with Zach King
Telecommunications has largely become a tune-out category as many consumers quickly change the chan…
Branded Series
,
Multi-Platform Campaign
,
Online Community
,
Organic Promotion
winner
silver honor
AT&T Hello Lab Presents "Guilty Party"
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the …
Art Direction
finalist
AT&T Hello Lab Presents "Starter Pack"
Millennials do not want your ads. They block them. Skip them. And should they accidentally see one…
Branded Podcast
AT&T Hello Lab Presents "Suspect"
The future of entertainment will require engaging all human senses. Long gone are the days of passi…
Organic Promotion
,
Call to Action
,
Localization
,
Native Advertising
winner
gold honor
AT&T Hello Lab Presents "The Bright Fight"
It's easy to see why, for some, the world is feeling like a pretty dark place. With more informatio…
Technology
,
Mobile Campaign
finalist
AT&T Hello Lab Presents “Guilty Party”
A lot has changed for AT&T now that they straddle the line between telecom and entertainment. In fa…
YouTube
winner
AT&T Hello Lab Presents “Guilty Party”
If we have a moment to ourselves these days, we are as likely to scroll through images of our frien…
Art Direction
AT&T Hello Lab Presents “Guilty Party”
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the …
Technology
,
Facebook Partnership
,
Emerging Platform
,
Facebook
winner
AT&T Hello Lab Presents “Starter Pack”
Millennials do not want your ads.They block them. Skip them. And should they accidentally see one, …
Integrated Campaign
AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…
North America
finalist
gold honor
AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…
Branded Content
finalist
bronze honor
AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…
Video
,
Technology
finalist
AT&T Helps Small Businesses Share Their Savings
#ShareTheSavings was a social media video campaign in the spring of 2014 that aimed to drive a…
Extended Reality
finalist
AT&T Presents Karol G Fan Experience
AT&T partnered with superstar Karol G to bring fans closer to the music and artist they love while …
Multi-Platform Partnership
AT&T Presents Taylor Swift NOW: The Making of a Song
AT&T signed a major, exclusive multi-year, multifaceted deal featuring performances and content wit…
Multicultural Community Engagement
AT&T Rising Future Makers Showcase
The AT&T Rising Future Makers Showcase is a program that honors a distinguished group of students f…
Music
AT&T U-verse presents Country Deep
Country Deep, AT&T U-verse's Country Music App, offers exclusive music videos, performance clips, a…
Snapchat
AT&T: Strongest Snaps
The ways in which fans view and engage with college football is rapidly diversifying from simply wa…
Social Good Campaign
AT&T's #Later Haters
The #LaterHaters campaign aims to increase constructive conversation about online "hating" while in…
Video
AT&T’s “24 Hours of Giving"
It started with a simple question posed to AT&T employees: If we gave you $1,000 to spread holiday …
Product Feature Video
finalist
AT4X Canyon: Choose Your Own Adventure
GMC was set to reveal their brand-new 2023 Canyon AT4X, the ultimate new school adventure vehicle m…
Brand Awareness Campaign
Atheer’s Second Season Campaign: A Spark of Experiences
The Atheer Second Season Campaign aimed to: Build Anticipation for Season 2: Use mystery-driven …
Business to Business
finalist
athenahealth 2017 HIMSS Conference Activation
athenahealth is a Healthcare IT company that provides medical groups and hospitals with products an…
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