THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards Native Advertising

This category honors the most effective and creative incorporation of sponsored content in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Native Advertising
winner
Aspercreme - Asperqueens + Heel Hack
Aspercreme is a topical pain relief brand that’s iconic among Boomers, but has long failed to make …

Finalists

Native Advertising
finalist
gold honor
FOX | The Perfect Tenant
For FOX’s new series “Perfect Tenant”, there was a need for communication that would raise awarenes…
Native Advertising
finalist
audience honor
Demystifying DeFi | Morning Studio x Cake DeFi
The objective of this campaign was to build awareness of Cake DeFi’s services while also creating t…
Native Advertising
finalist
Towards a Sustainable World | Morning Studio x HSBC
HSBC's objectives were two-fold. Firstly, they wanted to showcase their sustainability and corporat…

Nominees

Native Advertising
winner
Aspercreme - Asperqueens + Heel Hack
Aspercreme is a topical pain relief brand that’s iconic among Boomers, but has long failed to make …
Native Advertising
finalist
audience honor
Demystifying DeFi | Morning Studio x Cake DeFi
The objective of this campaign was to build awareness of Cake DeFi’s services while also creating t…
Native Advertising
finalist
gold honor
FOX | The Perfect Tenant
For FOX’s new series “Perfect Tenant”, there was a need for communication that would raise awarenes…
Native Advertising
Icon Forged in Steel: Royal Oak 50th Anniversary | Morning Studio x Audemars Piguet
At the beginning of 2022, Audemars Piguet came to SCMP Morning Studio looking to develop a branded …
Native Advertising
finalist
Towards a Sustainable World | Morning Studio x HSBC
HSBC's objectives were two-fold. Firstly, they wanted to showcase their sustainability and corporat…