THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best in Games

This award honors game makers and marketers who've tapped into social media in a creative way to effectively engage current gamers and grow their audience.

Click here to see the previous winner and nominees.

Winner

Games
winner
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Fewer people are playing Madden than they once did, despite the fact that NFL ratings are higher th…

Finalists

Games
finalist
silver honor
Assassin's Creed Unity
With the release of Assassin's Creed Unity - the seventh major installment in the series - Ubisoft …
Games
finalist
BEYOND SOCIAL - LEGO Batman 3: Beyond Gotham
For Batman's 75th Anniversary this past year, Warner Bros. pulled out all the stops to mark this…
Games
finalist
Sunset Overdrive Explosion Week
In October of 2014, Ayzenberg, twofifteenmccann, Empowering Media, and Discovery Digital teamed up …
Games
finalist
Words With Friends “May The Best Friend Win"
Zynga's Words With Friends is the number one mobile words game of all time, but the brand was conce…

Nominees

Games
Blizzard Entertainment
Games
Rooster Teeth "Red vs. Blue"
Rooster Teeth is a pioneering creative production studio responsible for some of the biggest onl…
Games
Xbox Levels Up with #WhyIGame
A simple question: "Why do you play Xbox?". A simple hashtag: #WhyIGame. A simple strategy: Develop…