THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Campaign by Diverse-Owned Businesses

This award honors the most creative and effective campaign by a business owned by an underrepresented community member. The category is open to brands, agencies or organizations that are Black-Owned, Latinx/Hispanic-Owned, LGBTQ+ Owned, Native/Indigenous-Owned, Asian-Owned and Woman-Owned.

Winner

Campaign by Diverse-Owned Businesses
winner
Aspercreme - Asperqueens
Aspercreme is a topical pain relief brand that’s iconic among Boomers, but has long failed to make …

Finalists

Campaign by Diverse-Owned Businesses
finalist
5GRV: Gamers on the Road
1st Branded Live Stream Reality Content on Twitch 1st All-Black Female Gaming Tour 1st Certi…
Campaign by Diverse-Owned Businesses
finalist
Celebrating The Black Experience In NYC
NYC & Company was looking to connect with Black travel prospects via custom content that showcases …
Campaign by Diverse-Owned Businesses
finalist
audience honor
Conversations Amongst Us
"Conversations Amongst Us", creative directed by Joe Freshgoods, honors the Black community and the…
Campaign by Diverse-Owned Businesses
finalist
Dove + JOY: THE CROWN Act Movement
The CROWN Act was created by Dove and the CROWN Coalition, in partnership with then State Senator H…
Campaign by Diverse-Owned Businesses
finalist
Limited-Edition Hispanic Heritage Month Hot Cocoa Bombs | A Dozen Cousins x Alter Eco
In honor of Hispanic Heritage Month, A Dozen Cousins partnered with Alter Eco to create a limited-e…
Campaign by Diverse-Owned Businesses
finalist
“Our Friend, Jean” Presented by The Bishop Gallery and Group Black
This project was born from the brand mission that Group Black and The Bishop Gallery share in bring…

Nominees

Campaign by Diverse-Owned Businesses
Lost Yet Found
As Covid entered its second year, the leadership at the Bermuda Tourism Authority made the consciou…
Campaign by Diverse-Owned Businesses
Mastercard® Immersive Tour of the Miami Design District
Mastercard’s Priceless.com provides Mastercard cardholders exclusive access to unforgettable experi…
Campaign by Diverse-Owned Businesses
Rising Troublemaker: A Fear-Fighter Manual for Teens - Sponsorship Train
Rising Troublemaker, published May 17, 2022, and an instant New York Times bestseller, is the young…
Campaign by Diverse-Owned Businesses
Understanding Long COVID Through Human-Centered Design Report
Coforma’s Health+™ (“health plus”) program applies human-centered design and research to cultivate …
Campaign by Diverse-Owned Businesses
Women's Inequality Day
2022 saw unprecedented attacks on gender equity across the US. In response, the League of Women Vot…