THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

17th Annual Shorty Awards Winners

Campaign

Brand Awareness Campaign

The Subversive Score
Hudson Rouge, A VML Company, Lincoln
Winner The Replacer
72andSunny, Call of Duty | Activision
Gold The John Deere Chief Tractor Officer: Cultivating Relevance with Gen Z on TikTok
The Goat Agency, John Deere
Silver Like A Good Neighbaaa
State Farm
Bronze The We Give Blood Drive: Abbott x The Big Ten Conference
Abbott, The Big Ten Conference
Audience Honor

Global Campaign

Spice of Europe - Budapest Influencer Trip
PFR Group, Visit Hungary
Winner TECNO ToneProud: Empowering Individuals to Feel Seen
TECNO, TECNO
Gold EV Brand Drives Greater Awareness in Europe
PMG, BYD
Silver Audible Global Brand Campaign
Audible
Bronze BBC Documentary and Global Partnership with WHO Foundation
Maybelline New York, Maybelline
Audience Honor

Launch Campaign

On Location | Thailand by EF Ultimate Break
EF Ultimate Break
Winner, Audience Honor Reasonable Doubt Season 2 360 Campaign
Onyx Collective
Gold Dr. Squatch Ball Care Campaign
Made You Feel, Dr. Squatch
Silver JW Marriott X Flamingo Estate
JW Marriott
Bronze

Multi-Platform Campaign

e.l.f. Cosmetics: Judge Beauty
e.l.f. Cosmetics, e.l.f. Cosmetics
Winner YouTube's Yoodle Program
YouTube, We Are Social U.S.
Gold CeraVe: Michael CeraVe
Ogilvy PR, CeraVe
Silver Amazon Live's Shoppable Back-to-School Superhero Campaign
Amazon Live, General Mills, Kinesso, and UM Worldwide
Bronze Twisters Digital Marketing Campaign
Universal Pictures
Audience Honor

Regional Campaign

T-SEARCH®
Cappuccino, NGO Mães da Sé
Winner Preventing is better than predicting
JONES, SABIN - Diagnostics & Health
Gold SWISS Diwali - Home is where your people are
Albatrot, Swiss International Air Lines
Silver Doodle for Google
Google
Bronze BRAIN ON PRIME
We Are Social Canada, Prime Video
Audience Honor

Campaign by Diverse-Owned Businesses

AAPIs Celebrate Y2K Nostalgia Through Dìdi (弟弟)
Tremendous Communications, Focus Features
Winner One Of Them Days Digital Campaign
HOORAE Media
Audience Honor, Bronze

Integrated Campaign

The Ring of Comfort
BBDO and Critical Mass, M&M'S
Winner Grimace Effect
Wieden+Kennedy, McDonald's
Gold PARAMOUNT SCARES: HOW WE TURNED A COMMUNITY OF HORROR INTO A THRIVING HORROR COMMUNITY.
Paramount Pictures
Silver Conquer the Weekend
INNOCEAN USA, Hyundai Motor America
Bronze The Exponential Era
Bloomberg Media Studios, Nokia
Audience Honor

Local Campaign

A Full Plate – Singapore’s Largest Food Donation Drive
BLANC Group, FairPrice Group
Winner, Audience Honor Bring the Nice
Zambezi, Minnesota Timberwolves
Gold Beyond Open
Foundation For The Carolinas
Silver

Rebrand Campaign

Reach Your Impossible
Lenovo Legion
Winner Pour. Love. Repeat with Promised Land Dairy
Amp Agency, Promised Land Dairy
Audience Honor, Bronze

Social Good Campaign

Journey to 11 Million
PetSmart Charities
Winner Villains Against Evil
INNOCEAN USA, National Coalition Against Censorship
Gold T-SEARCH®
Cappuccino, NGO Mães da Sé
Silver A Full Plate – Singapore’s Largest Food Donation Drive
BLANC Group, FairPrice Group
Bronze #KickBigSodaOutofSport - Ending Big Soda’s use of sport to promote harmful products
Vital Strategies
Audience Honor

Content and Media

Blog & Micro-blog

Smile Train Stories
Smile Train
Winner, Audience Honor

Branded Content

BRAIN ON PRIME
We Are Social Canada, Prime Video
Winner, Audience Honor Kiehl’s: Pubic Service Announcement
Ogilvy PR, Kiehl’s
Gold Donald Duck Tries to Keep His Cool While Eating Spicy Wings
Disney
Silver No Bad Seats
We Are Social, Samsung Mobile
Bronze

Contest or Promotion

BYO A.1.
The Kitchen North America, Kraft Heinz - A.1. Original Sauce
Winner Iced Coffee Dare
Wieden+Kennedy, Coffee Mate
Gold Bad Date Rebate
72andSunny, Venmo | PayPal
Silver Grubhub Special Delivery
Golin, Grubhub
Bronze In Search of Canada’s first #FrozenPizzaPublicist
AntiSocial, Dr. Oetker
Audience Honor

Email & Newsletter

FEMAIL
Verizon
Winner 2024 Resy Recap Email
Resy
Bronze GMC HUMMER EV: From Gas guzzler to game changer
MRM, General Motors MEO - GMC
Audience Honor

Meme, GIF, & Emojis

Dunkin' Spider Donut Social Takeover
Cornelia Creative, Dunkin'
Winner Call of Duty: Black Ops 6 – Replaced Gifs
Mutiny, a Trailer Park Group Company, Activision
Gold FINAL: White Sox Turn On-Field Losses Into Social Media Wins
Chicago White Sox
Silver Bustaaaard
Los Angeles County Metropolitan Transportation Authority
Audience Honor

Single Post or Activation

Call of Duty: Black Ops 6 – Dot Matrix Printer Twitch Takeover
Mutiny, a Trailer Park Group Company, Activision
Winner Paramount Pictures - "Smile 2 Watch"
Loop, Paramount Pictures
Gold Is It Real or Is It Fruit Roll-Ups?
The Social Lights, General Mills
Silver Empire State Building Earthquake Tweet
Empire State Building
Bronze FOUR SEASONS BABY
We Are Social Canada, Four Seasons Hotels and Resorts
Audience Honor

User-Generated Content

YouTube's LEGO Festival
YouTube, Entropico
Winner COUCH CAM
Verizon
Bronze Clearly a Comeback
Yellow House, Clearly Canadian
Audience Honor

Brand Voice

YouTube
We Are Social U.S., YouTube
Winner, Audience Honor Overtime is the Voice of Next Generation Sports Fans
Overtime
Gold SSENSE Kidswear Spelling Bee Campaign
SSENSE
Silver Chime - Social
Chime
Bronze

Branded Series

Celebrity Substitute
Amazon
Winner Amazon Music Live - Social Host Liza Koshy
Amazon Music
Gold Boy Room
Amazon
Silver REVOLT’s Overtime Hustle (Season 1) sponsored by Ally Financial
REVOLT, Ally Financial
Bronze Barbie Dream Besties Series
Barbie
Audience Honor

Copywriting

Make the Sonicare Switch
Philips Personal Health (North America), Philips Sonicare, Philips Personal Health (North America), Philips Sonicare
Winner, Audience Honor The Boy & The Octopus
adam&eveDDB, NYC, The Walt Disney Company
Gold Orange Cream Pop Shake
Wieden+Kennedy Toronto, McDonald's Canada
Silver Smile Train Stories
Smile Train
Bronze

Filter/Lens

Jackson Hole Selfie Control
Colle McVoy, Jackson Hole Travel & Tourism Board
Winner, Audience Honor

Micro-Site

Paramount Pictures - "Smile 2 Watch"
Loop, Paramount Pictures
Winner Vagina Privacy Network
The Weber Shandwick Collective, MSI Reproductive Choices
Audience Honor, Gold Call of Duty: Black Ops 6 - “The Truth Lies" Digital Campaign
Mutiny, a Trailer Park Group Company, Activision
Silver

Use of Viral Content

CeraVe: Michael CeraVe
Ogilvy PR, CeraVe
Winner FOUR SEASONS BABY
We Are Social Canada, Four Seasons Hotels and Resorts
Audience Honor, Gold FINAL: White Sox Turn On-Field Losses Into Social Media Wins
Chicago White Sox
Silver SSENSE Kidswear Spelling Bee Campaign
SSENSE
Bronze

Design

Animation

Donald Duck Tries to Keep His Cool While Eating Spicy Wings
Disney
Winner Amazon Honda Dream Generator
Amazon Ads Brand Innovation Lab
Gold How to See an Exquisite Corpse | Surrealism at 100
The Museum of Modern Art
Silver Indiana Fever Caitlin Clark Action Figure
Indiana Fever
Bronze Teek and Tom Explore Planet Earth
National Oceanic and Atmospheric Administration (NOAA)
Audience Honor

Audio & Music

Let's All Go To The Pantry & Hershey's (Reese's)
Hulu Brand
Winner, Audience Honor Under the Bridge: "Tape"
Hulu Originals
Bronze

Brand Redesign

The Minnesota Star Tribune: A Movement to Save Local Journalism
Code and Theory, The Minnesota Star Tribune
Winner Los Angeles Chargers Brand Redesign
Los Angeles Chargers
Gold Braze: A Bold Reintroduction
Braze
Audience Honor

Graphic Art

Most Searched Playground: Paris 2024
Google
Winner THE SYMPATHIZER | Character Pieces
STAMPEDE STUDIOS, MAX ORIGINALS MARKETING
Gold Dream Productions | Studio Parody Posters
Pixar
Audience Honor

Website/App

NFL: No Flags, Just Wins
Code and Theory, NFL
Winner e.l.f. Beauty
Kettle, e.l.f. Beauty
Gold Cox Automotive Europe
Great State, Cox Automotive Europe
Silver TIAA - Transforming How People Everywhere Achieve Financial Security
Code and Theory, TIAA
Bronze #NotJustFatigue
#NotJustFatigue
Audience Honor

Art Direction

X-Men '97 Social Campaign
Part 4, Marvel Animation
Winner, Audience Honor Topo Chico: Sabores TV
HAYMAKER, The Coca Cola Company
Bronze

Brand Identity

Thomson Reuters: Clarifying the Complex in the Age of AI
Code and Theory, Thomson Reuters
Winner Buccaneers Brand Identity Refresh
Tampa Bay Buccaneers
Bronze Parexel Insight-Generation Engine Brand Extension Campaign
Ogilvy Health, Parexel International
Audience Honor

Generative AI

Daisy vs Scammers
faith, VCCP, Virgin Media O2
Winner Still G.I.N. for Everybody
Trailblaze, Still G.I.N. By Dre and Snoop
Gold CIVIL WAR (2024) | DIGITAL CAMPAIGN
Watson Design Group, A24
Silver The Shotline
MullenLowe U.S., Change the Ref and March for our Lives
Bronze When They Came For Us
People for the Ethical Treatment of Animals
Audience Honor

Images

Most Searched Playground: Paris 2024
Google
Winner Saratoga Signature Blue: A Pantone Partnership
The Lab, Saratoga Spring Water
Gold Different Every Time
DDB and Critical Mass, Starburst
Silver Duriel’s Offering
Blizzard
Bronze 漂流 (Life of us)
Haosong Xu
Audience Honor

Industry

Auto

Diss Track: Nissan Kicks x Kenny Mason
TBWA\Chiat\Day New York, Nissan
Winner, Audience Honor The Subversive Score
Hudson Rouge, A VML Company, Lincoln
Gold Amazon Honda Dream Generator
Amazon Ads Brand Innovation Lab
Silver Hyundai NFT Trade-In
INNOCEAN USA, Hyundai Motor America
Bronze

Business to Business

Procell Insite. Stop Guessing, Start Saving.
VML, Duracell
Winner Workday: Trolled by Rock N’ Roll
Ogilvy PR, Workday
Gold An Advertising Tail
Business Insider/Insider Studios and Amazon Ads
Silver Sleep with Rain
BBDO and Critical Mass, AT&T Business
Bronze This is an operations intervention
Instrument, Just Global, PagerDuty
Audience Honor

Education

Alabama A&M University Magic City Classic Rivalry Week Series
JTWO, Alabama A&M University
Winner ETS: Revolutionizing How We Measure Minds
Code and Theory, ETS
Gold CSU Rams in the Snoop Dogg Arizona Bowl Game
Colorado State University
Silver Igniting Curiosity: ARM & HAMMER’S STEAM Initiative
Razorfish, Church & Dwight
Bronze In Perfect Alignment: Scholastic Magazines+ and the Solar Eclipse
Scholastic
Audience Honor

Financial Services

Chime - Social
Chime
Winner Bad Date Rebate
72andSunny, Venmo | PayPal
Gold Smartest NIL Deal Ever
Deutsch, NerdWallet
Silver Invesco QQQ Recipe for Innovation
Episode Four, Invesco QQQ
Bronze Marriott Bonvoy Bold Card "Live Your Best Trip"
Quigley-Simpson, Chase and Marriott Bonvoy
Audience Honor

Food & Beverage

Ore-Ida x Napoleon Dynamite: TOT-PROTECTING PANTS
The Kitchen North America, Ore-Ida, Kraft Heinz
Winner Will Levis No.8
Edelman, Hellmann's
Gold Dunkin' Spider Donut Social Takeover
Cornelia Creative, Dunkin'
Silver The Ring of Comfort
BBDO and Critical Mass, M&M'S
Bronze Chipotle Mexican Grill x Spirit Halloween: Boorito 2024
Day One Agency, Chipotle Mexican Grill
Audience Honor

Government & Politics

HandsOffMyPorn
Catalyst Campaigns, Artists United for Change
Winner Harry Dunn for Congress - "This Day"
Adwell, Harry Dunn for Congress
Bronze Movin' & Groovin' with DART x Erykah Badu
Moroch, DART (Dallas Area Rapid Transit)
Audience Honor

Insurance

State Farm® Changes the Marketing Game to Build Connections with Millennials and Gen Z
State Farm
Winner Felix Cat Insurance Launches Cat Dad Hoodies for Father’s Day
Felix Cat Insurance and Weber Shandwick
Gold Insuring the Spirit of the West Indies
Chemistry, CG Insurance & Cricket West Indies
Audience Honor, Silver

News & Media

NBC Big Board - Setting A New Standard in Data Journalism
Code and Theory, NBCUniversal
Winner Impact Media
Impact Media
Gold The Minnesota Star Tribune: A Movement to Save Local Journalism
Code and Theory, The Minnesota Star Tribune
Silver ContextLens: AI that Transforms Data Chaos into Clarity
Code and Theory, RealClearPolitics
Bronze Sudan Coverage | DNR
Al Jazeera Digital
Audience Honor

Pets & Animals

BARK Air - Dogs Fly First
BARK
Winner Puppy Bowl XX on Animal Planet
Warner Bros. Discovery's Animal Planet
Gold Wahl Dirty Dogs Contest
Hoffman York, Wahl Clipper Corp.
Silver Earth Rated Grooming Line Launch, "Can I Smell Your Dog"?
Earth Rated
Audience Honor

Real Estate

Chief Demure Officer: How Zillow Mastered Timeliness with TikTok's Viral Trend
Viral Nation, Zillow
Winner, Audience Honor Simon Property Group and Assembly - Meet me @ the Mall Campaign
Assembly, Simon Property Group
Bronze

Retail & E-Commerce

A Frankly Genius Prank: 7-Eleven Launches Big Bite Hot Dog Sparkling Water
United Entertainment Group and Edelman, 7-Eleven
Winner A Full Plate – Singapore’s Largest Food Donation Drive
BLANC Group, FairPrice Group
Gold Walmart Discovered: Revolutionizing Retail in Roblox
Sawhorse Productions, Walmart
Silver H&M Hosts Global Event Series Culminating with Surprise Charli xcx Concert in Times Square
H&M
Bronze The Home Depot x AMC: Best Christmas Ever
OMD USA, The Home Depot
Audience Honor

Sports

Nickelodeon's Super Bowl LVII Campaign
Nickelodeon
Winner INDY FROM 500 MILES AWAY
Verizon, Verizon
Gold NFL: No Flags, Just Wins
Code and Theory, NFL
Silver Athlos NYC
Loop, Athlos
Bronze Raising the bar at ANWA
GroupeConnect, Bank of America
Audience Honor

Television

Only Murders in the Building Season 3 360 Campaign
Hulu Originals
Winner AGATHA ALL ALONG Digital Campaign
Marvel Studios / The Walt Disney Studios
Audience Honor, Bronze

Wine, Beer & Spirits

Home for a Claw
VCCP, White Claw
Winner 21Seeds “Serving Summer” Campaign
21Seeds Infused Tequila
Gold Corona Sunbrew: Let Flavor Shine
Aisle Rocket, Constellation Brands, Inc.
Silver 818 Tequila College Tour
Zeno, 818 Tequila
Audience Honor

Beauty

CeraVe: Michael CeraVe
Ogilvy PR, CeraVe
Winner, Audience Honor Dove
Edelman, Dove
Gold Lip Oil Change: Empowering Legendary Females at the Indy 500
Day One Agency, e.l.f. Cosmetics
Silver e.l.f. Cosmetics: Judge Beauty
e.l.f. Cosmetics, e.l.f. Cosmetics
Bronze

Consumer Brand

URL to IRL: Differin 'Levels Up' Acne-Care Education for Gamers, Building Confidence & Community
dentsu X, Differin
Winner "Black-Owned Friday: A Day of Black-Owned Shopping”
Entropico, Google
Gold Link Rewards: Every day, made a little more rewarding
Link Rewards Programme
Audience Honor, Silver YETI - Plan Your Wildest Year Yet
Code and Theory, YETI
Bronze

Entertainment

[BEETLEJUICE] Escape the Afterlife
Sawhorse Productions, Warner Bros. Pictures
Winner Wicked RP: The Official Experience on Roblox
Sawhorse Productions, NBCU
Gold E! @ Wicked Premiere CreatorCam
E! News Digital
Silver E! @ Wicked Premiere Livestream
E! News Digital
Bronze Twisters Digital Marketing Campaign
Universal Pictures
Audience Honor

Fitness, Health, & Wellness

Nature Made Pickleball Activation
Nature Made®
Winner Let's Run There with Jeremy Renner
M Booth, Brooks Running
Gold Dear Dad
Function Health
Silver Spike Sessions
RQ Agency, Lingo by Abbott
Bronze [solidcore] Solidays Challenge
Farrynheight, [solidcore]
Audience Honor

Gaming

The Replacer
72andSunny, Call of Duty | Activision
Winner SlayPals
The Many, Diablo
Gold Haaland for the Win! Clash of Clans x Erling Haaland
Founder Creative, David Agency for Supercell
Silver Coldplay Concert Tycoon
Atlas Creative, iHeartMedia / Coldplay / State Farm
Audience Honor

Hospitality

Late Checkout: A Ritz-Carlton Story
The Ritz-Carlton
Winner W Hotels x Hotel Tales
TUX Creative House, W Hotels
Gold The Always-On Influencer Model That’s Redefining Hospitality
Viral Nation, MGM Resorts
Audience Honor

Live Events

The Ultimate After Party
EssenceMediacom, Google Pixel
Winner 2024 MTV Video Music Awards
MTV Entertainment Studios, Paramount Global
Bronze Peacock Paris Olympics 2024
GLOW, Peacock
Audience Honor

Non-Profit

Vagina Privacy Network
The Weber Shandwick Collective, MSI Reproductive Choices
Winner T-SEARCH®
Cappuccino, NGO Mães da Sé
Gold The Shotline
MullenLowe U.S., Change the Ref and March for our Lives
Silver Clinton Global Initiative 2024 Creators Experience
The Clinton Global Initiative
Bronze Kindness in Community Fund Video Series
Born This Way Foundation
Audience Honor

Pharma & Healthcare

Flonase + Shondaland: The Talk of the Ton
Publicis LeOne, Haleon for Flonase
Winner, Audience Honor Overdrive Defense launches as lifestyle & CPG brand dedicated to helping people party safely
Overdrive Defense, Overdrive Defense
Gold ViiV Healthcare x The Skin Deep | Navigating HIV: Real Stories, Real Impact
GCI Health, ViiV Healthcare
Silver Acadia Pharmaceuticals More to Parkinson’s
Lippe Taylor, Heartbeat, Maximum Effort, The Amy Doner Group, WME, Acadia Pharmaceuticals
Bronze

Restaurants

SONIC Drive-In Eclipses the Competition
MSL, SONIC Drive-In (Inspire Brands)
Winner Not Not a Big Mac
Wieden+Kennedy New York, McDonald's
Gold Grimace in Canada
Wieden+Kennedy Toronto, McDonald's Canada
Silver "Free Floats for Life"
Cornett, A&W Restaurants
Bronze

Social Activism

White Dudes for Harris
Authentic, White Dudes for Harris
Winner Made It Out (To The Polls)
The Made It Out Podcast
Bronze #NotJustFatigue
#NotJustFatigue
Audience Honor

Technology

Daisy vs Scammers
faith, VCCP, Virgin Media O2
Winner No Bad Seats
We Are Social, Samsung Mobile
Gold Character AI - "Call Center"
Loop, Character AI
Silver Google — Year in Search 2024
Google
Bronze Going beyond traditional brand storytelling with Microsoft Unlocked
Instrument, Microsoft
Audience Honor

Travel & Tourism

Southwest Airlines Shoppable Flights
GSD&M, Southwest Airlines
Winner First in Fright
lūquire, Visit North Carolina
Gold More Than Meets Macao
Tripadvisor
Silver "Hey, Aliens! Look at Lexington"
Cornett, VisitLEX
Bronze SWISS Diwali - Home is where your people are
Albatrot, Swiss International Air Lines
Audience Honor

Influencer & Celebrity Partnership

Instagram Partnership

Bobbie: Formula Is Food
Bobbie
Winner The Anonymous x Anna Delvey "Hire Liars" Campaign
USA Network, NBCUniversal
Gold Sleeping Beauties
The Martin Agency, Unisom
Audience Honor, Silver Matthew McConaughey The Road Ahead Series
Hudson Rouge, A VML Company, Lincoln
Bronze

Other Platform Partnership

Reddit & adidas | 'You Got This' AMA Series
Reddit
Winner Smile 2 Curses Twitch
Powster, Paramount Pictures
Gold Ricky Stanicky Only Fans
Flighthouse Media, Amazon MGM Studios
Audience Honor

Multi-Platform Partnership

CeraVe: Michael CeraVe
Ogilvy PR, CeraVe
Winner Ore-Ida x Napoleon Dynamite: TOT-PROTECTING PANTS
The Kitchen North America, Ore-Ida, Kraft Heinz
Gold The real star of the Met Gala
EssenceMediacom, eBay
Silver Will Levis No.8
Edelman, Hellmann's
Bronze Agua de Kefir Recovery Villa
GT’s Living Foods (the company) & Agua de Kefir (the brand)
Audience Honor

TikTok Partnership

Kia TikTok Creator Configurator
INNOCEAN USA, Kia Motor America
Winner SKITTLES Littles Living
Weber Shandwick, Mars Wrigley
Gold Southwest Airlines Shoppable Flights
GSD&M, Southwest Airlines
Silver Hickey Magic
Cover FX
Bronze AARP + Gen X: Breakfast Club Detention Day
AARP
Audience Honor

YouTube Partnership

"Black-Owned Friday: A Day of Black-Owned Shopping”
Entropico, Google
Winner A Drag Adventure Story with Trixie Mattel and Juno Birch
YouTube, Entropico, We Are Social U.S.
Audience Honor, Gold Donald Duck Tries to Keep His Cool While Eating Spicy Wings
Disney
Silver

Overall Presence

LinkedIn Presence

Sleep with Rain
BBDO and Critical Mass, AT&T Business
Winner Hello, Yellow
Burson, Burson
Audience Honor, Bronze

Other Platform Presence

mio Streaming Energy
The Kitchen North America, Kraft Heinz - mio
Winner [BEETLEJUICE] Escape the Afterlife
Sawhorse Productions, Warner Bros. Pictures
Gold Spotify WhatsApp Channel
Spotify
Silver Verity: Discover the Complete and Nuanced Truth
Improve the News Foundation
Audience Honor

X Presence

BetMGM: Dominating X During 2024 Super Bowl with a Celebrity Partnership (Tom, you've won enough!)
The Media Image, BetMGM
Winner, Audience Honor

Instagram Presence

Shakespeare Goes Viral: How Romeo + Juliet Took Over Instagram
AKA NYC, Romeo + Juliet
Winner AJA Instagram
Al Jazeera Digital
Gold Miracle-Gro's Instagram Renaissance
The Martin Agency, Scotts Miracle-Gro
Silver The Luxury Collection – The Destination Authority
The Luxury Collection
Bronze EZAT WAGDI BA AWAIDHAN
NAS ADEN
Audience Honor

Multi-Platform Presence

CeraVe: Michael CeraVe
Ogilvy PR, CeraVe
Winner CANTA COMIGO
RADIO E TLEVISÃO RECORD
Gold PARAMOUNT SCARES: HOW WE TURNED A COMMUNITY OF HORROR INTO A THRIVING HORROR COMMUNITY.
Paramount Pictures
Silver Jameis Winston: FOX Sports Digital Correspondent at Super Bowl LIX
FOX Sports
Bronze Clearly a Comeback
Yellow House, Clearly Canadian
Audience Honor

TikTok Presence

SpongeBob 25th
Nickelodeon
Winner Los Angeles Chargers TikTok
Los Angeles Chargers
Gold Taking Toilet Talk To TikTok
Fabric Social, Andrex
Silver Best In Class TikTok
Amazon Music
Bronze Rascals – #1 Diaper Brand on TikTok
Rascals
Audience Honor

YouTube Presence

Slick Slime Sam: Crafting Creativity and Inspiring Kids Worldwide
TheSoul Publishing, TheSoul Publishing
Winner Good Work
Morning Brew Inc.
Audience Honor, Gold Top Rank Boxing - Long Form Social Content
Top Rank Boxing
Silver Be Kind to Your Mind with Headspace
Headspace
Bronze

Platforms & Technology

Artificial Intelligence

Daisy vs Scammers
faith, VCCP, Virgin Media O2
Winner Toys"R"Us - Geoffrey's Origin Story
Native Foreign, Toys"R"Us
Gold Meet Your Digital Self
Zeno Group, Lenovo
Silver My Cadbury Era
Bernadette, VCCP, Cadbury - Mondelēz
Bronze ContextLens: AI that Transforms Data Chaos into Clarity
Code and Theory, RealClearPolitics
Audience Honor

Facebook

Journey to 11 Million
PetSmart Charities
Winner, Audience Honor Inoue vs Nery | Global Event Coverage
Top Rank Boxing
Bronze

Instagram

Late Checkout: A Ritz-Carlton Story
The Ritz-Carlton
Winner Journey to 11 Million
PetSmart Charities
Gold Clearly a Comeback
Yellow House, Clearly Canadian
Silver Scratching Series Xtreme
PPK, Florida Lottery
Audience Honor

LinkedIn

Sleep with Rain
BBDO and Critical Mass, AT&T Business
Winner Hello, Yellow
Burson, Burson
Audience Honor, Bronze

TikTok

Rallying Creamer Nation on TikTok
International Delight, International Delight
Winner Twisters Digital Marketing Campaign
Universal Pictures
Gold Caught in the Curse: Smile 2
QYOU Media, Paramount Pictures
Audience Honor, Silver COUCH CAM
Verizon
Bronze

YouTube

"Black-Owned Friday: A Day of Black-Owned Shopping”
Entropico, Google
Winner Indiana Fever
Pacers Sports & Entertainment
Gold Worldwide Toast to Kentucky Bourbon Livestream
Lewis, Kentucky Distillers' Association
Silver Spot Her on the Street
HashtagHealth, Eisai Inc.
Audience Honor, Bronze

Extended Reality

Nike - Victory Mode
Snapchat
Winner Qatar Airways The Unreal Festive Flight
Vertex CGI, Qatar Airways
Gold Sol de Janeiro Universe: The Most Positive Place on Roblox
Sol de Janeiro
Silver Cosmos, Culture & Coachella: Absolut's Next-Level Festival Experience
Absolut Vodka, The 5th Column, 160/90
Audience Honor, Bronze

Immersive

Sol de Janeiro Universe: The Most Positive Place on Roblox
Sawhorse Productions, Sol de Janeiro
Winner Snapdragon City: Redefining Immersive Storytelling with Left Field Labs and Qualcomm’s AI + XR Tech
Left Field Labs, Qualcomm
Gold Ninja Turtles Level Up Engagement with the First Playable Story on Roblox
Paramount & Gamefam
Audience Honor, Silver Coca-Cola - The World's First AR Vending Machine
Snapchat
Bronze

Interactive Content

Paramount Pictures - "Smile 2 Watch"
Loop, Paramount Pictures
Winner [BEETLEJUICE] Escape the Afterlife
Sawhorse Productions, Warner Bros. Pictures
Gold Dude Perfect Dodgeball ft Go Pro
CreatorsCorp, Dude Perfect & Go Pro, Cherry Pick Talent
Silver YETI - Plan Your Wildest Year Yet
Code and Theory, YETI
Bronze Ninja Turtles Level Up Engagement with the First Playable Story on Roblox
Paramount & Gamefam
Audience Honor

Other Platform

mio Streaming Energy
The Kitchen North America, Kraft Heinz- mio
Winner The LEGO Group - 10 Bricks, Infinite Play
Snapchat
Gold Let's Get This Thre@d
Chemistry, Dominos
Audience Honor

X (formerly Twitter)

Duriel’s Offering
Blizzard
Winner, Audience Honor Inoue vs Nery | Global Event Coverage
Top Rank Boxing
Bronze

Podcast

Art & Culture Podcast

Harlem Is Everywhere: The Harlem Renaissance and Transatlantic Modernism
The Metropolitan Museum of Art
Winner Make it Universal and Rotten Tomatoes Present Seen on the Screen with Jacqueline Coley
We Are Social U.S., Universal Pictures
Bronze The Anime Effect
Crunchyroll
Audience Honor

Business Podcast

Morning Brew Daily Show
Morning Brew Inc.
Winner, Audience Honor The Unshakeables
Chase for Business
Bronze

Lifestyle & Entertainment Podcast

On Purpose with Jay Shetty
On Purpose with Jay Shetty
Winner One Song
Hartbeat
Gold Avatar: Braving the Elements
Nickelodeon, Nickelodeon
Silver Like & Describe: The Official YouTube Trends Podcast
YouTube, Somehow Studios
Bronze Artist Friendly w/ Joel Madden
VEEPS/Artist Friendly Media Co.
Audience Honor

Other Podcast Genres

Now You Know
Al Jazeera Digital
Winner, Audience Honor Dora’s Recipe for Adventure
Nickelodeon, Nickelodeon
Bronze

Sports Podcast

Searching for Hobey Baker
ESPN Films
Winner The Ariel Helwani Show
Yahoo Sports/Uncrowned
Audience Honor, Bronze

True Crime & Documentary Podcast

Varnamtown
Full Picture Productions, Kyle MacLachlan
Winner Murder in the Orange Grove: The Troubled Case Against Crosley Green
Paramount
Gold The Jinx Official Podcast
HBO
Silver True Crime Reports
Al Jazeera Digital
Bronze In the Shadow of Princeton
NJ Advance Media
Audience Honor

Branded Podcast

Catch A Cat Burglar: Purry Duty
Weber Shandwick, Platinum Rye, EssenceMediacom, Optimus, TEMPTATIONS™
Winner, Audience Honor Wild Ideas Worth Living
Puddle Creative, REI Co-op Studios
Bronze

Health & Wellness Podcast

Sunshine & Rain Podcast
Sunshine & Rain Podcast
Winner, Audience Honor On Purpose with Jay Shetty
On Purpose with Jay Shetty
Bronze

News & Politics Podcast

The Negotiators, Season 4: “The Afghan Impasse”
Doha Debates and Foreign Policy
Winner The Weekly Show with Jon Stewart
MTV Entertainment Studios, Paramount Global
Gold RegulatingAI: Championing Ethical and Responsible AI for Global Good
Regulating AI, Inc.
Silver The Black Box of an Arab Intelligence Officer | Atheer
Al Jazeera Digital
Audience Honor, Bronze

Podcast Mini Series

Table Read
Table Read podcast
Winner, Audience Honor Catch A Cat Burglar: Purry Duty
Weber Shandwick, Platinum Rye, EssenceMediacom, Optimus, TEMPTATIONS™
Gold The Boar's Nest
Fresh Produce Media, Fresh Produce Media
Silver

Technology and Education Podcast

Where the Internet Lives Season 4 Podcast and Film Documentary Series
Google Data Centers
Winner, Audience Honor Fissionary
Nuclear Energy Institute, NEI
Bronze

Strategy & Engagement

Brand Partnership

INDY FROM 500 MILES AWAY
Verizon, Verizon
Winner Custard by Giggs
Jellyfish, Oatly
Gold Late Checkout: A Ritz-Carlton Story
The Ritz-Carlton
Silver Paramount+ Brings The National Parks into Our Homes for Earth Day
Cartwheel & Co. Marketing, Paramount+
Bronze Flonase + Shondaland: The Talk of the Ton
Publicis LeOne, Haleon for Flonase
Audience Honor

Community Management

Everand Everything Club
Everand, a Scribd, Inc. brand
Winner All American Games 2024
Wieden+Kennedy, McDonald's
Gold Doodle for Google
Google
Silver How Audible Brought Audiobooks to #BookTok
Team WPP, Audible
Bronze Best In Class
Amazon Music
Audience Honor

CTV/OTT

Samsung - "The Six"
Loop, Samsung
Winner Score After Score
Madwell, Visible Wireless
Audience Honor, Bronze

Earned Media

Dunkin' Spider Donut Social Takeover
Cornelia Creative, Dunkin'
Winner, Audience Honor Mac AND Cheese
Iris Worldwide, California Pizza Kitchen
Gold Bupa Picture of Health
PrettyGreen, Bupa
Silver Coty #BEACOVERGIRL Contest
Whalar, Coty / COVERGIRL
Bronze

Gamification

The Dettol Hygiene Quest
Dubit, Dettol
Winner Kirbee’s Quick Run
PPK, Tastykake
Audience Honor, Gold Most Searched Playground: Paris 2024
Google
Silver Buffalo Wild Wings - "Beat the Buffalo"
Loop, Buffalo Wild Wings
Bronze

Innovative Media Buying Strategy

Percy Jackson and the Olympians Digital Out of Home Campaign
Disney Branded Television
Winner The North Face x SKIMS Collaboration
WITHIN, The North Face
Gold Subway Drop Everything with Tank Sinatra and GSTV
GSTV
Audience Honor

Micro-Influencer Strategy

Twisters Digital Marketing Campaign
Universal Pictures
Winner Taste of Change: Africa's Culinary Visionaries Shaping a Resilient Future
The World Bank
Gold Micro-Influencers, Maximum Impact: How Sprout Social Redefined B2B Influence
Sprout Social
Silver Clearly a Comeback
Yellow House, Clearly Canadian
Bronze Influencing the Influencers
Bader Rutter, Seaboard Foods
Audience Honor

Music & Dance

The Subversive Score
Hudson Rouge, A VML Company, Lincoln
Winner "Always With You" by JanSport & Party Land
Party Land, JanSport
Gold Visa Live at Le Louvre
Visa, Inc.
Silver Galaxy Fanmade Enhypen Concert
Cheil Dallas, Samsung Electronics America
Bronze APT. by ROSÉ ft Bruno Mars YouTube Shorts Challenge
We Are Social U.S., YouTube
Audience Honor

Organic Promotion

Dunkin' Spider Donut Social Takeover
Cornelia Creative, Dunkin'
Winner Crocs x Kelly Shoes Nostalgia Content Collab
Digitas, Crocs
Gold Jesse Lingard’s Viral Goal Beyond the Pitch
Vertex CGI, Jesse Lingard
Silver Grimace in Canada
Wieden+Kennedy Toronto, McDonald's Canada
Bronze Arcane: League of Legends S2 | Paint The Town Blue
We Are Social U.S., Riot Games
Audience Honor

Physical and Digital Convergence

Visa Live at Le Louvre
Visa, Inc.
Winner COUCH CAM
Verizon
Gold Corona Sunbrew Peelable Bottle
Aisle Rocket, Constellation Brands, Inc.
Silver Your Door to Mom's Heart campaign for DoorDash, DEPT®
DEPT®, DoorDash
Audience Honor

Real Time Response

Capri Sun Pouch Pallet
Kraft Heinz (Capri Sun)
Winner FOUR SEASONS BABY
We Are Social Canada, Four Seasons Hotels and Resorts
Audience Honor, Gold Mac AND Cheese
Iris Worldwide, California Pizza Kitchen
Silver Davante Sells His Dream Home
Deutsch, Taco Bell
Bronze

Social Commerce

Kia TikTok Creator Configurator
INNOCEAN USA, Kia Motor America
Winner, Audience Honor "Black-Owned Friday: A Day of Black-Owned Shopping”
Entropico, Google
Gold

Call to Action

BYO A.1.
The Kitchen North America, Kraft Heinz - A.1. Original Sauce
Winner The Shotline
MullenLowe U.S., Change the Ref and March for our Lives
Gold La-Z-Boy: Ban Reclining
Colle McVoy, La-Z-Boy
Silver Iced Coffee Dare
Wieden+Kennedy, Coffee Mate
Bronze The Least We Can Do (The PenFed Foundation Song)
The PenFed Foundation
Audience Honor

Creative Use of Technology

The Shotline
MullenLowe U.S., Change the Ref and March for our Lives
Winner Paramount Pictures - "Smile 2 Watch"
Loop, Paramount Pictures
Gold NBC Big Board - Setting A New Standard in Data Journalism
Code and Theory, NBCUniversal
Silver Nike - Victory Mode
Snapchat
Bronze A Full Plate – Singapore’s Largest Food Donation Drive
BLANC Group, FairPrice Group
Audience Honor

Data & Insights

Google — Year in Search 2024
Google
Winner Grubhub Special Delivery
Golin, Grubhub
Gold Call of Duty: Warzone Mobile. Nostalgia In The Crosshairs
Whalar, Activision
Silver FROM COCKTAILS TO MOCKTAILS: HOW NCS DROVE THE SOBER CURIOUS CONVERSATION
Digital Third Coast and Feintuch Communications, NCSolutions
Audience Honor, Bronze

Event & Experiential

Sleeping Beauties
The Martin Agency, Unisom
Winner Igniting Curiosity: ARM & HAMMER’S STEAM Initiative
Razorfish, Church & Dwight
Gold Wendy’s Frosty Fix
VML, Wendy's
Silver Lip Oil Change: Empowering Legendary Females at the Indy 500
Day One Agency, e.l.f. Cosmetics
Bronze TwitchCon x Grass Lord, DEPT®
DEPT®, Twitch
Audience Honor

Humor

America's Most Flavorful Comeback
BarkleyOKRP, Red Lobster
Winner Own Your Age Ft. Leanne Morgan
Laura Geller Beauty
Gold Wendy’s Frosty Fix
VML, Wendy's
Silver FINAL: White Sox Turn On-Field Losses Into Social Media Wins
Chicago White Sox
Bronze Goodyear Blimp is Funny?!
The Goodyear Tire & Rubber Company
Audience Honor

Integration with Traditional Media

NBC Big Board - Setting A New Standard in Data Journalism
Code and Theory, NBCUniversal
Winner This is an operations intervention
Instrument, Just Global, PagerDuty
Audience Honor, Gold Covering Greatness
The Marketing Arm (TMA), State Farm
Silver COUCH CAM
Verizon
Bronze

LGBTQ Community Engagement

A Drag Adventure Story with Trixie Mattel and Juno Birch
YouTube, Entropico, We Are Social U.S.
Winner The Garden Is A Safe Space For All
The Martin Agency, Scotts Miracle-Gro
Audience Honor, Gold The Love For All Boat
Copacino Fujikado / C+C, Visit Seattle
Silver Max Presents: Black vs. Green (featuring Sesali Bowen)
Max
Bronze

Multicultural Community Engagement

Digital Voices x DoorDash | Promoting flexible working in Hispanic communities
Digital Voices, DoorDash
Winner, Audience Honor Sweet Connections
IW Group, McDonald's
Gold The Power of Joy: Creator Summit
Disney
Silver The Sympathizer Digital Content Series
Max
Bronze

On a Shoestring

mio Streaming Energy
The Kitchen North America, Kraft Heinz - mio
Winner Dunkin' Spider Donut Social Takeover
Cornelia Creative, Dunkin'
Gold FOUR SEASONS BABY
We Are Social Canada, Four Seasons Hotels and Resorts
Audience Honor, Silver Davante Sells His Dream Home
Deutsch, Taco Bell
Bronze

Paid & Amplification

High Potential Amazon Wakescreen
ABC
Winner Thought Leadership Redefined: Lenovo's Insightful LinkedIn Ad Campaign
Lenovo
Gold Big Happy Maximizes the Dollar for Discount Marshal
Big Happy
Audience Honor

Public Service Announcement

Public Information, But Make It Trending
Los Angeles County Metropolitan Transportation Authority
Winner, Audience Honor Just the Facts: Elevating Data in an Election Year
USAFacts
Bronze

SEO & SEM

GoArmy.com: Building a Better Army
Team DDB and Critical Mass, U.S. Army
Winner Mobile Voice Strategy Puts Grey Goose Ahead of Competitors for AI Overviews
Razorfish, Grey Goose
Gold For whatever makes you smile
Delta Dental
Silver Best In Class Integrated Search - Achieving Optimal Visibility
Razorfish, New York Life
Audience Honor, Bronze

Storytelling

CeraVe: Michael CeraVe
Ogilvy PR, CeraVe
Winner Ode to Strangers
Nazar Works, ALIMA
Gold Dupe That!
Madwell, e.l.f. Beauty
Silver Every Day After
Smile Train
Bronze Going beyond traditional brand storytelling with Microsoft Unlocked
Instrument, Microsoft
Audience Honor

Video

Comedy Video

Ore-Ida x Napoleon Dynamite: TOT-PROTECTING PANTS
The Kitchen North America, Ore-Ida, Kraft Heinz
Winner Will Levis No.8
Edelman, Hellmann's
Gold Booking.com - Trip of a Genius
We Are Social Amsterdam, We Are Social U.S., Booking.com
Audience Honor, Silver Own Your Age Ft. Leanne Morgan
Laura Geller Beauty
Bronze

Feature Film

Gaza Man | DigiDocs
Al Jazeera Digital
Winner Gaza Sound Man | AJ360
Al Jazeera Digital
Audience Honor, Bronze

Instructional Video

Know-How That Sticks
VCCP, LinkedIn
Winner Photoshop Shortcut ABCs
Deutsch, Adobe
Bronze # TOHNashville
Yellow House, This Old House, Roku
Audience Honor

Long Form Video

Google — Year in Search 2024
Google
Winner Late Checkout: A Ritz-Carlton Story
The Ritz-Carlton
Gold Sleep with Rain
BBDO and Critical Mass, AT&T Business
Silver INDY FROM 500 MILES AWAY
Verizon, Verizon
Bronze In The Shoes Of A Parent
UNICEF
Audience Honor

Music Video

Call of Duty: Black Ops 6 – Killer Mike “Detonator” Music Video
Mutiny, a Trailer Park Group Company, Activision
Winner Singles Day
Madwell, Visible Wireless
Gold Diss Track: Nissan Kicks x Kenny Mason
TBWA\Chiat\Day New York, Nissan
Audience Honor

Short Form Video

FOUR SEASONS BABY
We Are Social Canada, Four Seasons Hotels and Resorts
Winner, Audience Honor "Always With You" by JanSport & Party Land
Party Land, JanSport
Gold THE FIRST OMEN: Gender Reveal
20th Century Studios
Silver FLY: Base Jump
National Geographic
Bronze

Vertical Video

Records Are Made to Be Broken: Falcons Mascot Soars Into History Books
Atlanta Falcons
Winner Moms Answer Moms
Deutsch, Walmart+
Gold 🌊 The Storm: KÀ by Cirque du Soleil 🌊
Cirque du Soleil Entertainment Group
Silver The Jennifer Hudson Show "Spirit Tunnel"
The Jennifer Hudson Show
Audience Honor, Bronze

Video Series

Journey to 11 Million
PetSmart Charities
Winner 52 Documentary-16 Women Transforming Communities
Voice of America
Gold 21 Days of Grey's Anatomy Social Campaign
ABC
Silver Overwatch 2: Rare Hero Interactions
Mutiny, a Trailer Park Group Company, Blizzard Entertainment
Bronze The Explorer - Uncovering the Hidden Layers of U.S. Politics | DNR
Al Jazeera Digital
Audience Honor

Documentary

Logo Legend With Ts Madison
MTV Entertainment Studios, Paramount Global
Winner Every Day After
Smile Train
Gold Al Shifa Hospital | AJ360
AJ360
Audience Honor, Silver Mexico Immigration | Start Here
Al Jazeera Digital
Bronze

Featurette or Behind The Scenes Video

SpongeBob at The Super Bowl: Bringing Bikini Bottom To Life
Nickelodeon
Winner The Daily Show: After The Cut featuring Jon Stewart
The Daily Show
Bronze During Commercial Break
The Tonight Show Starring Jimmy Fallon
Audience Honor

Live Video

The real star of the Met Gala
EssenceMediacom, eBay
Winner Paramount+ Brings The National Parks into Our Homes for Earth Day
Cartwheel & Co. Marketing, Paramount+
Gold 2024 MTV Video Music Awards: POVMA
MTV Entertainment Studios, Paramount Global
Silver Not Not a Big Mac
Wieden+Kennedy New York, McDonald's
Bronze MTV's Women in Rap 2024
MTV Entertainment Studios, Paramount Global
Audience Honor

Medium-Length Video

Dove "The Code"
Edelman, Dove
Winner Call of Duty Mobile - "I Wish" Trailer
BOND, Activision
Gold Google – Welcome to the Gemini era
Google
Silver One Day to Become a Refugee
Save the Children, Save the Children
Audience Honor, Bronze

Product Feature Video

Reddit x Samsung Switchers Anonymous
Subtropic Studios, Reddit, Samsung
Winner Auto-Pilot to Auto-Present: A Waymo One Story
Whalar, Waymo
Gold No Bad Seats
We Are Social, Samsung Mobile
Silver Netflix x Target x Izzy & Liv: The Bridgerton Miniatures Collection
Saylor, Netflix
Bronze Cipher Series Translucent Elite Controllers - Xbox Design Lab
Ayzenberg, Xbox
Audience Honor

Unboxing Video

Disney+ Blockbuster Offer: Claw Machine Mailer
Disney+
Winner FARM TO BOBBLE
Reverb Communications, GIANTS Software | Market Span | Solutions 2 GO
Audience Honor, Gold

Video Ad

eos Dirty DMs
Soyoung Kang, Soyoung Kang
Winner Unstoppable Dreams
RPA, American Honda Motor Co., Inc.
Bronze Dream On - Celebrating 85 Years of MARVEL | Marvel Strike Force
Scopely
Audience Honor

Of The Year

Commercial Creator of the Year

Grace Wells Winner

Large Agency of the Year

Code and Theory - Large Agency of the Year
Code and Theory
Winner

Large Non-Profit of the Year

PetSmart Charities - Large Non-Profit of the Year
PetSmart Charities
Winner

News Creator of the Year

V Spehar Winner

Small Agency of the Year

The Kitchen North America - Small Agency of the Year
The Kitchen North America
Winner

Dual-Format Creator of the Year

Sambucha Winner

Large Brand of the Year

MTV - Large Brand of the Year
MTV Entertainment Studios
Winner

Mid-Sized Agency of the Year

We Are Social - Mid-sized Agency of the Year
We Are Social
Winner

Site of the Year

The Shade Room Winner

Studio of the Year

Dhar Mann Studios Winner