Welcome to SaboresTV, a social-first show driven by flavorful personalities, chefs, musicians, and fans. With Sabores as the hero, we created content that encapsulates everything – from taste tests, interviews, live performances, and giveaways. This incredibly entertaining content will put Sabores on the map and leave viewers wanting to get their hands on the bold, sparkling flavor of Sabores. Throughout the show, our entertaining segments will all drive to discovery in some shape of form. Topo Chico is known for its authenticity and love for their fans so what better way than to highlight up and coming local artists and create a fun and entertaining show to help spread some “Sabor”.
Topo has seen considerable brand growth in 4 key states over the years. The goal for 2024 was to continue expanding into second tier markets nationally, where the brand is not well known. Topo was also ready to introduce a new product line with “Sabores” into these markets and was asking the question, “How do we expand nationally and introduce a new line of products without losing the ‘Magic of Discovery’ and not ‘selling out’?
With issues in production of the mineral water, TCCC decided to focus on launching their new product Sabores in these markets as an introduction to the Topo Chico brand. Understanding the market’s need for flavored sparkling waters with better-for-you ingredients, we set out to increase sales and awareness for Topo Chico Sabores and give it the impactful launch it deserved.
Because of these product pivots, our goal was clear in launching Sabores: embrace and embody ‘sabor’ - which is real flavor - in everything we do. “Flavored” is no substitute for the flavor you find in culture. When people think of “flavored water,” they think of a healthy alternative that’s close enough to the flavor they really want. They think they have to settle for a “substitute” to get something good. Topo Chico Sabores, on the other hand, has a great taste. Building on Topo Chico’s brand of celebrating authenticity and discovery, Sabores celebrated those who brought flavor in their own unique ways, both culturally and creatively. Enter Sabores TV, a social-first internet show brimming that’s just as flavorful as Sabores itself. This episodic series is filled with vibrant personalities, taste tests, interviews, and live performances.
Host Rob Anderson brings the excitement with guests like chef Dayana Joseph, who whipped up Grilled Lobster with Scotch Bonnet Sauce, and musician Parris Fleming, who treated us to a live performance of "STARZ" from his upcoming EP. With dynamic updates from weatherman Phoenix Storms, and our own version of a QVC segment with Ms. Sheryl, Sabores TV serves up a blend of culinary adventure and entertainment in every episode, driving home how Sabores brings the flavor.To spread sabor even further, we teamed up with Complex to create a digital hub and took our campaign to the streets with live-moving TV billboards, offering free samples and a taste of the Sabores TV experience.The result? Sabores TV left viewers craving entertaining, flavor-filled content – and, more importantly, put Sabores on the map rightfully where it belongs.