Visible’s place in the wireless world is genuinely unique: Unlimited data on Verizon’s 5G network for $25/mo, taxes & fees included. But with the airwaves awash in ads for phone service that all sound the same, how could we talk about what makes Visible different in a way our target audience would hear through the wireless white noise?
We analyzed our audience and found the right message and media placements to speak directly to our demo — both where they live and in their specific language.
With football season underway, and all eyes on the gridiron, we developed “Score After Score,” a 2000s-era video game–inspired football spot to resonate with our audience, which skews male with an affinity for sports and a nostalgia for retro gaming.
When you’re talking to an audience about their passions, you have to nail the details. We threw a hail mary and reached out to Tim Kitzrow, the voice of NFL Blitz, to narrate the spot. Touchdown! He loved the idea and signed on. Tim’s iconic, instantly recognizable voice and seasoned sports quips brought the spot to life, connecting with our intended receiver— uhh… audience.
The spot ran for the bulk of football season, from September 2024 through January 2025, and the results speak for themselves. We picked up 96.3 million impressions, 650,767 clicks, and 296,592 site visits, all while scoring points with our audience with a spot that spoke their language in a fresh, authentic way.
