Hulu Original miniseries “Under the Bridge” is based on acclaimed author Rebecca Godfrey’s book of the same name about the 1997 true story of 14-year-old Reena (Vritika Gupta), who went to join friends at a party and never returned home. Through the eyes of Godfrey (Riley Keough) and local police officer Cam (Lily Gladstone), the series takes us into the hidden world of the teenagers accused of the murder — revealing startling truths about the unlikely killer.
Hulu Original’s goal was to produce an eye-catching, memorable video for social media that would create excitement and drive tune-in for “Under The Bridge.”
With this social promo for the series, Hulu Originals captures the underlying dread and mystery of “Under the Bridge.” It uses careful editing of clips and focuses on the sound of taped interviews with both potential suspects and witnesses. The promo cleverly utilizes sound design to put viewers into the same headspace as the investigators as they struggle to separate facts from lies, finding themselves in an uncomfortable, unfamiliar world that they never expected. An uneasy score sets the perfect tone for the story of teenage darkness, bringing viewers into the unexpectedly unsettling tale waiting just beneath the surface of "Under the Bridge."
"Under the Bridge" grabbed viewers' attention and didn't let go, making it the fourth most-streamed series across all platforms in the US during its release week, according to JustWatch.
The series was named Number 1 on Hulu’s Top 15 Most Watched Shows every week and garnered the most video views and social followers for a Hulu Scripted Drama in 2024.
