To celebrate the launch of Target and Bridgerton’s largest collection to date—miniature Bridgerton-themed collectibles—Netflix enlisted LA-based creative agency Saylor to reimagine grandeur on a smaller scale. The primary goal was to highlight the artistry and craftsmanship of the collection while engaging both Bridgerton fans and Target customers. The team created an Instagram video featuring a tiny, intricately designed Bridgerton-inspired watch party. The scene was brought to life with detailed elements, such as 3D-printed furnishings, custom fabrics, laser-cut accents, and hand-painted finishes, all designed by lifestyle brand Izzy and Liv. Through this miniature masterpiece, the team aimed to not only showcase the collection’s fine craftsmanship but also to capture the imagination of viewers, spark engagement, and promote the collaboration.
Trend-Driven Approach – With miniatures trending on Instagram and TikTok, we embraced the adorable social-first format in a way that felt elevated and distinctly Bridgerton.
Execution – We created a video for Bridgerton and Netflix Brand social handles featuring a tiny, lavish Bridgerton-themed watch party with custom printed fabrics and hand-painted details.
Challenges – The miniature products needed to look exactly like the actual collection that they were inspired by. In order to ensure they were accurate, we enlisted the help of a professional miniaturist. We used a pinhole camera lens to capture all of the rich details.
What Made It Unique – More than just a product showcase, we built a fully realized world, blending period-accurate elegance with social-first storytelling that captured the attention of both Bridgerton fans and non-Brigerton fans alike.
The Target and Bridgerton Instagram video garnered 1.5 million views, with 72,300 likes, 139 comments, and 919 shares, reflecting strong engagement and significant interest from both Bridgerton fans and Target enthusiasts. The campaign's success was driven by its ability to captivate audiences with a fresh and creative take, sparking excitement and conversation across social media. The miniature watch party, with its intricate details and playful presentation, showcased the artistry behind the collection and effectively promoted it to fans. These metrics demonstrate the video’s success in capturing the imagination of fans, driving engagement, and promoting the unique collection.
