The parody poster portion of the digital campaign aimed to promote the Disney+ series Dream Productions by showcasing humorous reimaginings of movie posters, starring Riley Andersen. These posters cleverly reinforced the idea that Dream Productions was a fully realized studio operating within Riley's mind. By blending nostalgia with creativity, the parody posters used instantly recognizable elements from real-life movie posters while adding playful twists that perfectly aligned with the series.
To build momentum and anticipation for Pixar’s Dream Productions, we used a staggered release strategy, debuting a handful posters each week. Additionally, the timing of each post was strategically aligned with relevant trends and holidays to maximize visibility and engagement. These posters included subtle nods to familiar themes that fans would recognize. Each release was paired with thoughtfully crafted copy to enhance the humor and encourage fan interaction.
The results of the parody posters successfully met our team’s objectives by driving engagement, increasing awareness, and creating buzz around the Disney+ series Dream Productions. The posters captured the audience’s attention with their clever humor, sparking meaningful interactions such as shares, comments, and likes across all platforms. Fans appreciated the playful nods to iconic movie posters and the creative storytelling that tied them to the series, further solidifying their connection to Dream Productions and Pixar.