Sam Beres—better known as Sambucha—has emerged as one of the most distinctive and consistent voices in digital media today. After leaving a career on Wall Street to pursue content creation full-time, Sam has built a cross-platform empire by turning internet chaos into compelling, digestible stories. His signature style—equal parts curiosity, challenge, and wit—makes even the most obscure corners of online culture feel accessible and wildly entertaining.
What sets Sambucha apart is his unmatched ability to thrive in both shortform and longform video. Whether he’s delivering a quick 60-second explainer or unpacking a deep-dive narrative, Sam’s content resonates with a loyal audience that spans Gen Z to Millennials. With over 15 million followers across YouTube, TikTok, Snapchat, Facebook, and Instagram—and billions of monthly views—Sambucha has become a daily destination for those who want to make sense of—and laugh at—the Iinternet.
From mastering the art of vertical storytelling to commanding attention with longer-form formats, Sambucha is redefining what it means to be a creator in 2025. His work doesn’t just go viral—it builds community.
