To create awareness and anticipation for the release of Marvel Television’s Agatha All Along on Disney+ and form coven of fans to celebrate Spooky Season with each new episode drop!
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Agatha All Along was a success on Disney+, earning multiple awards nominations (including Golden Globes and Critics Choice noms in acting categories for Kathryn Hahn and Patti Lupone).
It has set a Marvel TV series record as having the best continuation rate of any Marvel/Disney+ series to date, meaning week to week, it has retained the largest percentage of viewers (source)
It was the largest driver of social conversation for Marvel in October, with new episodes sustaining conversation throughout the month of October, and held the #1 spot for 4 weeks in a row as the most talked about Film/TV Series on X.
Fans continue to clamor for a Season 2, and hope to see Agatha Harkness and her coven in future MCU projects.