THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 17th Annual Shorty Awards

Grace Wells

Entered in Commercial Creator of the Year

Objectives

When Grace Wells picks up a random object, the internet pays attention—and brands take notes. With over 3.6 million followers and 72.7 million TikTok likes, Grace has transformed the everyday into the extraordinary, turning “random stuff” into epic cinematic experiences. Her viral series, “Making Epic Commercials for Random Objects,” racked up 167 million views and redefined what short-form branded content could be in the creator economy.

A triple threat—producer, director, and editor—Grace brings Hollywood-quality storytelling to product videos, proving that commercial content can be scroll-stopping, emotional, and wildly entertaining. She's not just a creator; she's a creative force that’s bridging the gap between Madison Avenue and Gen Z.

Grace’s impact doesn’t stop at her own feed. Through Product Film School, she’s empowering the next generation of creators to elevate their craft. And with her production company, PFStudio, she’s built a growing collective of videographers producing ready-to-run brand assets that meet the moment—on any platform, in any format.

Whether she’s crafting a luxury spot for a paper clip or mentoring the future of ad creativity, Grace Wells is shaping the next chapter of advertising with every frame. Her work proves that creativity is the best commercial strategy.

Media