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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
NEW!
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
NEW!
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
NEW!
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Shorty Awards Entries
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Instagram Story
winner
audience honor
Tap of War
We had the task of breaking into a new media for the brand: Instagram Stories. Sounds like a norma…
Short Form Video
winner
Tap That Glass – Countdown Videos
Our goal for the Orange is the New Black Season 4 campaign was to make fans feel like they were get…
Shoe-String Media Buying Strategy
finalist
Tap That Glass – Countdown Videos
Our goal for the Orange is the New Black Season 4 campaign was to make fans feel like they were get…
Twitter Presence
winner
Target - Your Happy Place on Twitter
In 2019, we focused Twitter efforts on building brand loyalty and attracting new customers by creat…
Brand Partnership
,
Integrated Campaign
,
Multicultural Community Engagement
finalist
Target & Marvel Studios' Black Panther: Wakanda Forever
With the release of Marvel Studios’ Black Panther: Wakanda Forever in 2022, Target and Marvel Studi…
Multicultural Community Engagement
Target #BlackBeyondMeasure
In light of 2020's cultural movement around racial and social injustice, Target created a social st…
Multicultural Community Engagement
finalist
bronze honor
Target | Welcome To
The primary objective for Welcome To was to increase Target brand awareness and brand love among mu…
Online Community
finalist
audience honor
Target Fam
Target has become more than just a store to visit. It has grown to be an oasis from stress, a home …
Online Community
Target Fam
In 2020, Target Fam became more than just a Facebook Group. We set out to go beyond growing our com…
YouTube Presence
Target Haul of Fame
Create a social media brand presence surrounding the phenomenon of Target Hauls. Spark brand love w…
Retail & E-Commerce
Target LIVE Series - Season 2
Taking learnings from the first season of the Target LIVE series, the focus for the second season w…
Clapback
finalist
Target vs Walmart Shopping Cart War 🛒
After a misplaced Walmart cart mysteriously appeared in a Target parking lot, team member Jaden Ham…
Integrated Campaign
Targeted Email Campaigns
The Conquest Platform increases market share in zip codes dominated by competitors by convincing lo…
Micro-Influencer Strategy
finalist
gold honor
Taste of Change: Africa's Culinary Visionaries Shaping a Resilient Future
Every meal tells a story of resilience, sustainability, and community empowerment. This is what the…
Financial Services
Taste of the Biltmore
Taste of the Biltmore invites guests to meet local restaurants and bars for an incredible night fil…
Fitness, Health, & Wellness
Taste your Goals
Already prior to the Taste Your Goals campaign, Goli Nutrition had been a true disruptor in the gum…
Branded Content
Tasting Table Content Studio: "Make It A Moment"
As a previous partner, National Pork Board (NPB) worked with Tasting Table (TT) to create custom re…
GIFs
finalist
Tasty Bite x Diwali
Tasty Bite’s mission is to free people from boring meals through healthy and authentic ready-to-hea…
Social Good Campaign
,
Gamification
,
PSA
finalist
Tata Motors Safety First Ludo
Social distancing norms were difficult for people to follow even after repeated efforts by the auth…
Community Management
,
Contest or Promotion
finalist
Tata Punchathon
Tata PUNCH was one of the most anticipated car launches of 2021, the audience looked up to. The exc…
Storytelling
Tattoo
American Greetings needed a sharable film that would help bring relevance to paper greeting cards, …
Multi-Platform Partnership
Taylor Swift NOW: Super Saturday Night Social Media
AT&T signed a major, exclusive multi-year, multifaceted deal featuring performances and content …
User-Generated Content
finalist
Taylor Swift x YouTube #ForAFortnightChallenge
In celebration of the release of The Tortured Poets Department and its lead single Fortnight, YouTu…
Pinterest
winner
Tazo JoyBoard
Tazo's brand mantra is all about living playfully. They believe that play is the secret to living l…
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