Create a social media brand presence surrounding the phenomenon of Target Hauls. Spark brand love with a series of shareable Target Haul YouTube videos that encourage guests to create and post their own.
We came up with the "Target Haul of Fame," a clip-show series that awards the best Target Hauls. Then we partnered with YouTube comedy star Nikki Limo to host each episode and introduce, comment on and present the awards. She also promoted the series on her social channels and encouraged her fans to check out our channel. It's the first time Target has acknowledged and celebrated the YouTube videos people make about shopping at our stores.
-770K+ total views
-85% positive sentiment (likes vs. dislikes)
-5+ years of total watch time
