The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Target vs Walmart Shopping Cart War 🛒

Finalist in Clapback

Objective

After a misplaced Walmart cart mysteriously appeared in a Target parking lot, team member Jaden Hamilton posted a TikTok, challenging Walmart to respond if they ever wanted their cart to be returned. Jaden's video quickly gained traction, garnering over 32M views in a week. Walmart responded, stiching Jaden's video where they placed a Walmart vest on a Target ball, capturing it as hostage. 🔴

Our ambition was to continue the momentum, creating response videos that same week. 

Strategy

CLAPBACK #1

 

CLAPBACK #2

CLAPBACKS KNOW NO BOUNDARIES

Results

Media

Entrant Company / Organization Name

Target

Links

Entry Credits