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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
NEW!
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
NEW!
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
NEW!
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Family & Parenting
,
Branded Content
,
Facebook Video
finalist
The Adventures of Little Brush Big Brush
Signal's key objective was to get more families with young kids brushing their teeth at night, as r…
Social Good Campaign
The American Cancer Society’s Taboo #Th3Fight Launch
Most people know about the Black Eyed Peas. But what most people don't know is that one of the band…
Multicultural Community Engagement
The Beauty Channel
Elizabeth Arden wanted to launch its Skin Illuminating Line and increase its brand awareness to a n…
Contest or Promotion
,
Multi-Platform Campaign
finalist
silver honor
The Big Thank You
Dunkin' Donuts has a long history of professional sports sponsorships, partnering with teams like t…
Branded Content
The Citi Double Cash Card & Buzzfeed Means What It Says Holiday Cards
For 2016, we tasked ourselves with developing a new campaign to build upon the success of the Doubl…
Short Form Video
finalist
The Citi Double Cash Card #Literally Cinemagraphs
The Citi Double Cash card launched a new campaign early in 2016 that set out to build upon the succ…
Financial Services
,
Integrated Campaign
,
Multi-Platform Campaign
The Citi Double Cash Card Means What It Says Campaign
In 2014, we launched the new Citi Double Cash card with creative work that clearly communicated a n…
Branded Content
The Coca-Cola Company: JourneyxJourney
JourneyxJourney, sent two Millennial brand journalists from the Coca-Cola Journey team on a cross-c…
Gamification
finalist
The Crystal Pepsi Trail
Following the success of a limited Crystal Pepsi re-release in 2015, Pepsi wanted to offer rabidly …
Snapchat Filter/Lens
finalist
The Daily Show with Trevor Noah Election Snapchat Lens
The main objective of this election Snapchat lens was to raise national brand awareness and drive v…
Humor
winner
The Daily Show: “When Was America Great?”
Donald Trump's campaign slogan was "Make America Great Again" which made us think, "when exactly wa…
Contest or Promotion
,
Humor
finalist
audience honor
The Daily Show: Third Month Mania
Every March, millions of Americans participate in March Madness. In one of the most polarizing elec…
Multi-Platform Campaign
The Deleted: 8 Days of The Deleted
Our goal was to eventize launch and build awareness around Fullscreen's original series, The Delete…
Comedy Video
The DubFactor
To make people remember why they Love The X Factor and bring The X Factor into the age of the Inter…
Snapchat Discover Story
finalist
The Economist Snapchat Discover launch in partnership with Goldman Sachs
The core objective was to launch The Economist on Snapchat Discover with an industry leading brand …
360 Video
finalist
audience honor
The Ellen DeGeneres Show and Liberty Mutual Insurance
The Ellen DeGeneres Show has always been at the forefront of emerging trends in entertainment adver…
Health & Fitness
,
Non-Profit
,
Social Activism
,
Social Good Campaign
finalist
silver honor
The Erase Hunger Project
In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New …
Snapchat Filter/Lens
finalist
The Exorcist – Neck Breaking Snapchat Lens
In 2016, Fox re-invented the classic horror film, The Exorcist.One of the most iconic scenes of the…
Art Direction
finalist
gold honor
The Expanse: Enter the Future
Syfy's The Expanse is a science fiction thriller set hundreds of years in the future, where mank…
Humor
,
Medium-Length Video
The Fabulous Life of Cigarettes
Today's teens are aware that smoking cigarettes is bad for their health, yet it still remains the l…
Facebook Video
The Fairmont Safari Experience in Kenya
Our primary objective was to promote awareness of Fairmont Hotels & Resorts as an incredible safari…
Social Activism
,
LGBTQ Community Engagement
,
Real Time Response
,
Social Good Campaign
winner
gold honor
silver honor
audience honor
The Future of Hate - Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against…
Integrated Campaign
,
LGBTQ Community Engagement
finalist
gold honor
The Future of Hate — Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against …
Entertainment
The Hunt
Created by the same producers as the groundbreaking Planet Earth Series, The Hunt exposed viewers t…
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