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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Online Community
The Fur-endly Exploding Kittens Online Community
Exploding Kittens is at the forefront of the tabletop renaissance by building one of the most engag…
Multi-Platform Campaign
The Grinch
As if social media wasn’t already negative enough, we partnered with Universal and Illumination to …
Pets & Animals
finalist
audience honor
The Hard-to-Adopt Cat
95% of animal shelters in the US currently have cats that are defined as “hard to adopt.” Typically…
Long Form Video
The heartbreaking story of Paige’s retirement: WWE Chronicle
WWE Chronicle gives viewers an inside look into the life and career of a WWE Superstar as he/she ju…
Beauty, Instagram
finalist
The House of Creed - Aventus Cologne Launch
For the launch of Aventus Cologne, ICP wanted to achieve the following objectives: Reach a ne…
Long Form Video
The Immortal Cockroach
Seriously Digital Entertainment, the creators behind hit mobile games Best Fiends and Best Fiends S…
Online Community
The LIVESTRONG.com Challenge Group
The LIVESTRONG.com Challenge Group on Facebook was established to support people on their health jo…
IGTV
THE LOWDOWN
To say there’s an abundance of great sporting content being created on social media every day, is a…
Wine, Beer & Spirits, Integrated Campaign, Physical & Digital, Instagram, Long Form Video
finalist
audience honor
The Macallan Edition No. 5: The Art & Science of Whisky
This summer, The Macallan launched Edition No. 5, the fifth bottle in its annual limited edition se…
Art Direction, LGBTQ Community Engagement
finalist
The Many Salutes Drag’s Colorful Vernacular to Thank A Queen
Today, words like “tea,” “serve,” and “shade” have new meanings, with famous shows and people like …
User-Generated Content
finalist
The Million Dollar Story: Why GoPro Is Giving Away $1M
In 2018, with the launch of HERO7 Black, we introduced the GoPro Million Dollar Challenge to the wo…
Podcast
finalist
The Molly of Denali Podcast
The Molly of Denali Podcast is a show for kids that follows the fictional story of Molly Mabray, a …
Long Form Video
The Mystical Journey of Jimmy Page’s ‘59 Telecaster
The Fender Jimmy Page Telecaster is a tribute to Jimmy Page's 1959 Telecaster, as played in the Yar…
Online Community
finalist
The New Face of Greatness
It's time to shine a spotlight on the developers spearheading change. Breakthroughs happen everywhe…
TikTok Presence
The NFL on TikTok
With the NFL looking to reach younger fans, partnering with TikTok was a natural step, but the uniq…
Branded Podcast
The Oath with Chuck Rosenberg - Season Two
Our objectives were to: Promote the return of the popular MSNBC original podcast, The Oath wi…
Social Good Campaign
The Pledge for Paternity Leave
Since 2010, Dove Men+Care has been committed to expanding men’s opportunities to care by addressing…
Online Community
The Points Guy Community
At The Points Guy, we had a dilemma in 2017. Our content, ranging from travel, airlines, points and…
Podcast
finalist
The Punies
Created by NBA Legend Kobe Bryant, The Punies is a narrative podcast for kids about a diverse group…
GIFs
The RE/MAX Sticker Collection
Modernizing the agent-to-buyer and agent-to-seller relationships is a priority for RE/MAX as a pion…
Instagram Presence
The Real Gushers Makes Memes
The Real Gushers Instagram page is a true representation of the heart of the brand: a burst of fun …
Sports, Multi-Platform Campaign
The Ritz-Carlton x Mercedes AMG-Petronas F1 Team
At the beginning of 2019 we launched Year 1 of an exciting partnership with Mercedes AMG-Petronas F…
Multi-Platform Campaign
The Roast of Alec Baldwin Original Digital Content
Our goal with this digital campaign around the Roast of Alec Baldwin was three-fold: to earn maximu…
Reddit
finalist
The Rook: Dear You...
Genre fans love a good mystery. From television to games, novels, to real-life cold cases, fan boys…
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