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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Food & Beverage
Launch of Summer Ice Pop
Tic Tac® wanted its launch of the new Summer Ice Pop flavor to resonate with its Millennial target …
TikTok Partnership, TikTok Presence
finalist
bronze honor
Launching @Lenovo on TikTok
Lenovo joined TikTok in January 2021 working with both TikTok creators and employee creators. Our g…
YouTube Partnership
Launching a new smartphone by strapping it to a 10’ rocket
As the creator of the first smartphone, Motorola has a storied history of innovation. But over time…
Consumer Brand
Launching a Social-Minded Brand, CLEAR SCALP & HAIR THERAPY
Unilever partnered with Weber Shandwick in 2012 to launch a revolutionary line of shampoos and cond…
Instagram
Launching Moonbase 8
At its core, Moonbase 8 is a workplace comedy with a twist that our characters aren’t aware of. To …
Launch Campaign
Launching NFL Blitz Legends
After decades of anticipation, Arcade1Up launched a remastered version of the much beloved NFL Blit…
Live Streaming Video
Launching Pepsi's Periscope
In mid 2015, Pepsi was looking to launch its music initiative in a way that would engage millennial…
Beauty, Instagram Partnership, Integrated Campaign
finalist
Launching Restylane Kysse During the COVID-19 Pandemic
Real Chemistry planned to launch Galderma’s new hyaluronic acid (HA) lip filler Restylane® Kysse wi…
TikTok
finalist
bronze honor
Launching Sesame Street on TikTok
We launched on TikTok with the goal of building cultural relevance among our adult fans—while most …
Consumer Brand
finalist
Launching Team SeatGeek
Since 2016, SeatGeek has partnered with over 1,000 influencers on integrations that have received o…
Call to Action, Earned Media, Micro-Influencer Strategy, Pharma & Healthcare
finalist
Launching The 1 Pledge Movement
This entry is for jurors' eyes only. Please review the confidential information to learn about The …
Consumer Brand, Multi-Platform Presence
Launching the Larger-than-Life Flex Seal MAX
Flex Seal has mastered the art of making revolutionary products and marketing them to the world. Ph…
Product Feature Video
finalist
Launching Whisk with Google Labs
For many people, the biggest challenge is getting that great idea in your head down on paper. Whisk…
Mid-Sized Agency
finalist
Laundry Service
You can get all of your laundering needs completed under one roof at a laundry service. Why should …
Mid-Size Agency
finalist
Laundry Service
If the traditional agency model were applied to lunch, you'd have to go to different delis to get y…
Multi-Platform Partnership
finalist
Laura Geller Beauty x Wheel of Fortune Limited Edition Makeup Collection
Through customer feedback, Laura Geller Beauty identified a significant portion of its core audienc…
Social Media Manager, Customer Service
finalist
Lauren Salazar, Social Media Manager at Weight Watchers
Weight Watchers’ social media fans and followers seek support, inspiration and, above all, motivati…
Short Form Video
finalist
Law & Order SVU - Fan Compilation
The opening sequence to Law & Order: Special Victims Unit is a classic, well-known intro in televis…
News
Law and Batting Order
"Law and Batting Order" is a video blog created and hosted by New York Law School graduate Tony Ili…
Instagram Partnership
Law Roach x EDITION Hotels
EDITION Hotels partnered with celebrity stylist Law Roach to create buzz for his book How to Build …
True Crime & Documentary Podcast
Law&Crime Shorty Entry - True Crime Podcast
Top legal and true crime network Law&Crime announces the first installment of a multi-part podcast …
True Crime & Documentary Podcast, YouTube Presence
Law&Crime Shorty Entry - YouTube Presence
Law&Crime is the leading multimedia destination for law enforcement programming, true crime series,…
Food & Beverage
finalist
Lay's 75 & Sunny
For the last 75 years, Lay’s has been an integral part of summer moments and memories. Lay’s wanted…
Twitter, Twitter Campaign, Consumer Brand
finalist
Lay's Do Us A Flavor
Lay's® was on the hunt for the next great chip flavor. After receiving record 3.8 million Do Us A F…
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