Social media is powered by people. It’s no surprise social media has become one of the most demanded skills by companies large and small. Social media managers are tasked with increasingly complex strategies and reporting, and managing multiple handles across Twitter, Facebook and the rest of the social web. This award, presented by Spredfast, a leading provider of social media management tools, honors the social media manager from a consumer facing brand or agency that has gone above and beyond in managing their brand’s social presence to effectively enhance the company’s image, likeability and engagement.