Specialized in emerging technologies and influencer marketing, Saynt has helped direct social media campaigns for Burberry, Louis Vuitton, Harry Winston, H&M and more recently Rebecca Minkoff where he has been instrumental in the brands leadership in Social Media as Director of Marketing. Saynt is best known as the founder of Fashion Indie, an online media network that at it's height reached nearly 4.2 million consumers. His work at Minkoff has included well received campaigns with Bloglovin, Polyvore, Instagram, Lookbook.nu, Facebook, Twitter and over 100 of the world's most prolific fashion and beauty bloggers. Positioning the independent brand as a social media leader amongst larger players such as Donna Karen and Burberry, Saynt's efforts have led to stories and profiles by Mashable, The Wall Street Journal, Luxury Daily, PRWeek, New York Magazine, Entrepreneur and WWD.Social Media Directives lead by Saynt included: Crowd Sourcing the Design of a Handbag through Polyvore. TweetWalk During Fall 2012 Show featuring International Bloggers. Partnership with Purseblog to Create an Original Handbag. Letting Friends of the Brand like Agyness Deyn and Purseblog Control Our Instagram. Shooting Our First Ad Campaign via Instagram. Making Twitter Fans Feel Like They Are Part of the Family. Being First to Connect on New Apps Like Stamped. Launching Minkette.com and Within Three Months Receiving a Nomination for Best Brand Blog by The Fashion 2.0 Awards Using Youtube and Video to Enhance Lookbook Campaigns Launching Viral Campaigns with Fashion-Centric Apps like Pose. Pushing for Bloggers like Man Repeller and Fashion Toast to be featured on the Runway Supporting Charitable Initiatives with Bloggers Like Keiko Lynn Pushing Tumblr for Secondary Brands like Ben Minkoff Quarterly Girls Night Out for Bloggers.
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