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From the 4th Annual Shorty Awards

Dynamic Duo: Lisa & Jacki for

Entered in Social Media Manager


Two is better than one! Since taking the lead on Social Media at iVillage, Lisa Kolodny and Jacki Garfinkel have helped redefine community for the brand through vibrant programs on multiple platforms. Their embodiment of iVillage’s uniquely female perspective and ability to connect with their users has led to record growth and engagement for iVillage Social. Through innovative apps like “Derby Yourself" in partnership with NBC Sports and creative campaigns like “Make Jason Segel the Sexiest Man Alive," they’ve grown the iVillage Facebook audience by 240%. Crafting partnerships with celebrities and companies that resonate with their audience like Shania Twain, Paul McCartney and P. Diddy has helped Lisa and Jacki increase the iVillage Twitter following by over 110%. In addition, these two have led the charge to give iVillage a presence on Tumblr, Foursquare, Instagram, Pinterest, Tout and and Jacki have done an amazing job engaging with the iVillage social audience by creating a personal, plugged-in feel, and building a true extension of the iVillage community. Over the past year they have launched innovative Facebook campaigns, such as "Make Jason Segel the Sexiest Man Alive." Through strategic partnerships with CBS for How I Met Your Mother and Disney for The Muppets, they brought the petition to Jason Segel himself and created this video: Lisa and Jacki have also started social franchises, like their ever popular Get Your Freak on Friday and Would You Rather series, which have not only helped to engage their audience but have also created content for the site. On Twitter, Lisa and Jacki have worked with musicians Shania Twain, Paul McCartney and P. Diddy to create sweepstakes that their audience clamor for. These partnerships generate millions of impressions and have garnered a 1000% increase for new follows. For the holidays, they used the hashtag #yourwishisourcommand to ask their Twitter audience what gifts they wanted most for the holidays. After getting thousands of responses in one week, they then gave the most asked-for gifts away in the Holidaily sweepstakes that lived on Recently, during iVillage's #WeWantSex Twitter Party, the hashtag trended on Twitter, generated 5 million impressions and drove thousands of page views back to in only one hour. Lisa and Jacki made sure iVillage was one of the first brands to add a "Pin It" button to their website, which has helped to dramatically increase pins, and in turn, drive traffic back to Their dedication to social helped iVillage be chosen as one of Twitter's select partners for Enhanced Profile Pages. Additionally, they developed the iVillage Social Space, an innovative central hub housing iVillage’s social media feeds for Facebook, Twitter, YouTube, Pinterest, Tout and Instagram. Recently sponsored by Diet Pepsi, the page serves as a “social hangout" that is constantly updated with content from the social media channels and can give a boost to sponsors’ social feeds. By always putting the community first and programming to fit their users' needs, Lisa and Jacki have created a robust and engaged social audience that is part of what makes the iVillage community a unique, vibrant destination for women.

Strategy and Execution


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