THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 17th Annual Shorty Awards

Law Roach x EDITION Hotels

Entered in Instagram Partnership

Objectives

EDITION Hotels partnered with celebrity stylist Law Roach to create buzz for his book How to Build a Fashion Icon, as he hosted his book tour at EDITION. The goal was to build anticipation while seamlessly integrating his influence into EDITION’s luxury-meets-culture narrative through engaging Instagram content.

Strategy and Execution

EDITION Hotels hosted Law Roach at multiple properties and filmed a series of videos teasing his book. This collaborative post featured him signing the camera screen, mimicking a book signing. The content seamlessly blended celebrity influence and immersive storytelling, delivering a concise yet impactful video.

Results

The campaign achieved 337.1K total reach, 263.7K views, and 2.2K interactions, driving buzz for How to Be a Fashion Icon. By leveraging Law’s audience and EDITION’s aesthetic, the content reinforced EDITION as a cultural tastemaker in luxury, fashion, and design.

“I need a book and an autograph 😭”

The best stylist love Law’s uniqueness 🖤❤️‍🔥🔥🧊🚬”

“Can’t wait for Miami book signing! 🖤🦩😎

Media

Entrant Company / Organization Name

EDITION Hotels

Link

Entry Credits