THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best use of Comedy

This award honors the most creative use of a comedy video in a social media marketing campaign.

See previous winners and honorees here.

Winner

Comedy Video
winner
The World’s Most ‘Extra’ Tampon
Playtex Gentle Glide launched in 1973, at a time when tampons with plastic applicators were conside…

Finalists

Comedy Video
finalist
gold honor
NFL Rookies Draw Team Logos
A main objective for the NFL is making sure that people get excited about the game of football. Inh…
Comedy Video
finalist
silver honor
What Could Go Wrong
Solace creates category-leading products that simplify the complexities of data transfer. Nerd stuf…
Comedy Video
finalist
bronze honor
New York Holiday Gift Guide with Fenty Beauty
For the holiday season, we wanted to film a gift guide that would showcase Fenty Beauty products, h…
Comedy Video
finalist
audience honor
Bretman Rock Shrinks Pores and Takes The Plunge with OleHenriksen
When we found out we were launching a bright blue mask that left an exhilarating chill on your face…
Comedy Video
finalist
Chloe Morello Wakes Up with No Regrets & Glowing Skin with OleHenriksen
When we started testing our Goodnight Glow Retin-ALT Sleeping Crème, we saw a skin transformation o…

Nominees

Comedy Video
#VanLife
Indigo Development and Entertainment Arts aims to entertain and captivate the audience on Snapchat…
Comedy Video
12 Days of Kris-Mas
Fullscreen's Network Strategy team works with NBCUniversal brands to create content that drives vie…
Comedy Video
Banarnar: Star of the Show
Looking to capitalize on its film partnership with The LEGO Movie 2, Chiquita Banana wanted a globa…
Comedy Video
Burritos, Please!
Turo partnered with comedian and actor, Hannibal Buress, to create a one-of-a-kind music video, in …
Comedy Video
Deadpool 2: Euro Sing Song Competition
The 'Merc with the Mouth' was back for his second film outing of Deadpool, the oh so cleverly named…
Comedy Video
Duke Athletics: Football In Paradise
Our objective was to highlight members of our football team in a way that was relatable to fans whi…
Comedy Video
FREEFORM 25 Days of Christmas - Frossy Paints a Snowy Scene
Retaining viewers during a commercial break is no easy task. BLKBX worked with FREEFORM to create a…
Comedy Video
Handy: Two Hands from Stardom
With the goal of integrating a brand's product and messaging into custom content in a way that is b…
Comedy Video
Happytime Murders: P True Hollywood Story
For the P True Hollywood Story, our objective was to bring audiences into the darkly comic world of…
Comedy Video
Impractical Jokers: "The Island Between Us" / Fix the Open
The Impractical Jokers are the kings of the truTV castle, stars of our longest running series, a mo…
Comedy Video
Jim Gaffigan Rewatches and Reacts to His Comedy Central Presents from 2000
Comedy Central has one of the largest library of stand-up in the world. The network has a decades o…
Comedy Video
Kappa Crypto
Indigo Development and Entertainment Arts aims to entertain and excite the audience on Snapchat Or…
Comedy Video
MOIST MOIST MOIST MOIST - OleHenriksen C-Rush Brightening Gel Crème
The key benefit of C-Rush Brightening Gel Crème is the 24-hour hydration. When our team tried it fo…
Comedy Video
Museum of Voting
Remind millennials to vote in the 2018 midterms—in a whole new way.
Comedy Video
Now That's A Cardiac
In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage arou…
Comedy Video
Savane Pantsitis
We looked at the men's pant category and saw a lot of 'khaki-blindness'. Our insight was that adver…
Comedy Video
Snitch Cop (Roy Wood Jr.)
The objective of this piece of content was to expand upon the world of No One Loves You and promote…
Comedy Video
The Cat Rap
Contrary to popular belief, cats don't have nine lives. In fact, for abandoned felines, defending t…
Comedy Video
The Daily Bite
What if Shark Week, could become Shark Month?As a celebration of Shark Week's 30th anniversary, The…