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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 15 entries

Gamification
winner
#CatchDrogon
After four seasons of record-breaking social media engagement, HBO's 'Game of Thrones' needed to ra…
Non-Profit, Emerging Platform, Gamification
winner
audience honor
#NoBuildChallenge
The depletion of the earth's natural resources is a major problem which humanity must fight against…
Gamification
winner
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of i…
Contest or Promotion, Gamification, Instagram, Instagram Story
winner
ASICS® Tap to Fly Challenge
ASICS® released three shoes utilizing their Flytefoam® technology as part of the "Feel Fast" camp…
Contest, Gamification
winner
Dodge: Hands On Ron Burgundy Game
Some companies use a celebrity spokesperson to promote their products. When Dodge launched the new …
Gamification
winner
audience honor
Feeding Gamers
BACKGROUND - Delimex has been around for nearly forty years, but despite being the perfect food to …
Food & Beverage, Gamification, UX/UI
winner
audience honor
Hoppy
Corporate training. It sucks, right? So when a global company like AB InBev wanted to turn every e…
Facebook Campaign, Campaign for Television, Gamification, Awards Show
winner
Nickelodeon's 'Kids' Choice Awards 2011'
The 2011 Kids’ Choice Awards were about letting our audience’s voice be heard and allowing true int…
Multi-Platform Campaign, Gamification
winner
Project Architeuthis
Project Architeuthis is the first alternate reality game (ARG) ever launched by a branch of U.S. Ar…
Beauty, Fitness, Health, & Wellness, Games, Gamification
winner
audience honor
Schick Shave the Day
In a sea of men’s grooming sameness, Schick Xtreme needed to stand for more than just price and pro…
Campaign for Television, Gamification
winner
Suits Recruits
This past summer, USA Network launched Suits Recruits, a multi-platform interactive social game whi…
Consumer Brand, Gamification
winner
audience honor
The Charmin Deuce Destroyer
Proctor & Gamble’s Charmin believes that everyone should enjoy the go; however, while the product i…
Gamification
winner
The Dettol Hygiene Quest
Poor hygiene costs 1.6 million lives annually from preventable diseases such as diarrhoea. Children…
Brand Partnership, Education, Extended Reality, Gamification, Gaming, Immersive, Interactive Content, Live Events
winner
gold honor
audience honor
The Met Replica
After lockdown, The Metropolitan Museum of Art was looking for a way to boost visitation. So, they …
Digital Pivot, Gamification, Technology
winner
bronze honor
The O2 in Fortnite Creative
We don’t need to tell you that the last two years have been almost impossible for music, musicians …