THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Digital Pivot

This award honors the most creative and innovative adaptation from a physical campaign, project, or event to a fully or partially digital format.

Winner

Digital Pivot
winner
The O2 in Fortnite Creative
We don’t need to tell you that the last two years have been almost impossible for music, musicians …

Finalists

Digital Pivot
finalist
bronze honor
Fenty Beauty Eau De Parfum Ghost Stores Launch
With the launch of its first ever fragrance, Fenty Eau Du Parfum, Fenty Beauty wanted to disrupt th…
Digital Pivot
finalist
bronze honor
The Met Unframed
Due to COVID-19, The Metropolitan Museum of Art in New York City had to close its doors to the publ…
Digital Pivot
finalist
H-E-B Virtual Cooking Classes
To say that we’ve seen massive transformation in the past couple of years as a society may be the u…
Digital Pivot
finalist
Real Life Showroom
Delta traditionally launches all of their new products for the year at KBIS, the Kitchen & Bath Ind…
Digital Pivot
finalist
Scholastic Virtual Book Fair
Scholastic Book Fair’s virtual book fair has historically been simply an e-commerce extension of a …
Digital Pivot
finalist
Vikings Cam Weekly Riddles
Competition on social media platforms has never been greater - especially after a year where everyo…
Digital Pivot
finalist
audience honor
Zack Snyder’s Justice League Red Carpet Premiere Livestream
For DC fanatics, March 18th, 2021, was a highly anticipated and momentous day – as it was the offic…

Nominees

Digital Pivot
160over90, Capital One Café: The Blend
Capital One is on a mission to reimagine banking, constantly challenging the way things are done by…
Digital Pivot
Converge by Globant
In a world where technology plays the role of protagonist in our everyday lives, Globant has an imp…
Digital Pivot
Museum of Annoying Experiences
Customer service is everywhere. And when it’s bad, it sucks for all of us – because we’re all custo…