13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Games

This award honors game makers and marketers who've tapped into social media in a creative way to effectively engage current gamers and grow their audience. Both online and mobile games and apps are eligible for this award.

See previous winners and honorees here.

Finalists

finalist
Call of Duty's Captain Price Joins Cameo
Captain Price. He’s one of the most revered and legendary names in the Call of Duty franchise. And though he’s been a part of Call of Duty since 2007, he wasn’t yet a playable character in Call of Duty’s wildly popular free-to-play online battle arena Call of Duty: Warzone… until now. So how could we celebrate and activate one of the most famou…
finalist
Critical Role
The year 2020 presented a plethora of challenges, but Critical Role was determined to continue to bring amazing content to their fans while also finding a way to help improve the world around us. Among many things, Critical Role had a number of clear objectives this year which included: establishing a non-profit organization, launching a tabletop …
finalist
K/DA - MORE ft. Madison Beer, (G)I-DLE, Lexie Liu, Jaira Burns, Seraphine (Official Music Video)
This year, Riot Games wanted to build upon the success of K/DA in 2018 and continue their journey as musicians, with a unique focus on creating an immersive and realistic experience for fans of not only League of Legends, but K/DA specifically. Fans of the group were affectionately labeled as BLADES ('I'm a goddess with a BLADE'), similar to how a…
finalist
Schick Shave the Day
In a sea of men’s grooming sameness, Schick Xtreme needed to stand for more than just price and promotion. So we looked to lend our shaving expertise to a good cause. That’s when we discovered the St. Baldrick’s Foundation - an organization that hosts head shaving events to raise money for childhood cancer treatment and research. But with COVID…
finalist
Scrabble® GO's Battle of the Boards Celebrity Showdown!
Scrabble® GO is "the greatest word game of all time, reimagined". Based on the beloved board game with a legacy spanning generations, languages, and cultures around the world, Scrabble® GO is a modern take on the classic experience for mobile. Scrabble® GO, from mobile games company Scopely, maintains the iconic gameplay of Scrabble alongside a…
finalist
The e-Open presented by Mastercard
Objectives: During the summer of 2020, there was a shift in the market landscape which meant that Mastercard had to adjust their focus and look to both engage and provide their cardholders with digital experiences in lieu of the physical. Mastercard wanted to enable fans of the event the chance to participate in a unique and competitive ‘Virtual O…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!