THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 4th Annual Shorty Awards Best Social Media Campaign for Television

In the Seinfeld episode “The Pitch," a TV executive famously asked George why someone would watch a show about nothing. His answer: “Because it's on TV!" Today, he might answer, “Because they’ll hear about it on Twitter and Facebook." This award honors campaigns that have best used social media to launch a television series or special, or promote continued viewing of an existing series.

Nominees

finalist
#SheenRoast Social Media Campaign
The #SheenRoast Dashboard was Comedy Central's home base for Roast content, which was comprised of …
finalist
@CharlieSheen
Charlie Sheen was the fastest to one million followers. The highest paid for a single tweet. He inv…
Bag of Bones: Social Media Campaign
Bag of Bones is A&E’s two part, four-hour mini series based on Stephen King’s 1998 award-winning no…
Beyond Scared Straight: Social Media Campaign
A descendant of Emmy and Academy Award Winning documentary SCARED STRAIGHT!, BEYOND SCARED STRAIGHT…
Bravo Top Chef Just Desserts: Surprise & Delight
Bravo Top Chef Just Desserts: Surprise & Delight Goals & Objectives of Campaign/Initiative: BRA…
HBO: Game of Thrones - TV campaign
In today’s digitally-enabled world, advanced word of mouth can make or break a TV show or film at t…
Nickelodeon's 'Kids' Choice Awards 2011'
The 2011 Kids’ Choice Awards were about letting our audience’s voice be heard and allowing true int…
Nickelodeon's 'The 90s Are All That' for Best Social Media Campaign for Television
The ‘90s Are All That is a nighttime programming block on TeenNick featuring a rotating selection o…
Project Runway Fan Favorite
Lifetime assigned each Project Runway designer a unique hashtag (e.g. #PR9Anya) and users were enco…
winner
Psych HashTag Killer
PSYCH’S HASHTAG KILLER Launched this past fall in anticipation of the season premiere of Psych, …
The Glee Project Social Media Campaign
With a nearly 1.6 million follower total social universe at finale, Oxygen’s cross-platform social …
VH-1 Tough Love: Ditch or Date
On the VH1 reality series “Tough Love", the show’s host Steve Ward attempts to help a group of eigh…