ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 4th Annual Shorty Awards Best Social Media Campaign for Television

In the Seinfeld episode “The Pitch," a TV executive famously asked George why someone would watch a show about nothing. His answer: “Because it's on TV!" Today, he might answer, “Because they’ll hear about it on Twitter and Facebook." This award honors campaigns that have best used social media to launch a television series or special, or promote continued viewing of an existing series.

Nominees

Bag of Bones: Social Media Campaign
Bag of Bones is A&E’s two part, four-hour mini series based on Stephen King’s 1998 award-winning novel. The story follows a distraught, recently widowed novelist named Mike Noonan to his secluded lake house where he battles his writer’s block, disturbing nightmares and terrifying visions. Ghosts that live in the house soon begin leaving clues for Mike that …
Beyond Scared Straight: Social Media Campaign
A descendant of Emmy and Academy Award Winning documentary SCARED STRAIGHT!, BEYOND SCARED STRAIGHT (BSS) profiles an innovative approach to keeping today's teens from becoming tomorrow's prisoners. With little budget to support the show through more traditional advertising, we utilized social media and targeted blogs to help launch BSS through word of …
Bravo Top Chef Just Desserts: Surprise & Delight
Bravo Top Chef Just Desserts: Surprise & Delight Goals & Objectives of Campaign/Initiative: BRAVO is a known market leader in the social entertainment space – reaching its passionate audience of digital early adopters through innovative programs that connect viewers with original programming and drive true BRAVO brand loyalty. Following a successful …
HBO: Game of Thrones - TV campaign
In today’s digitally-enabled world, advanced word of mouth can make or break a TV show or film at the hands of a core fan base. The GAME OF THRONES series of books by George RR Martin had developed an extremely rabid fan base that was ready to either embrace and celebrate the adaptation or reject and destroy it. Furthermore, the general public response tow…
Nickelodeon's 'Kids' Choice Awards 2011'
The 2011 Kids’ Choice Awards were about letting our audience’s voice be heard and allowing true interaction and participation. By creating an amazing voting experience on Facebook that gamified voting with Nickelodeon’s iconic SLIME, giving fans the chance to broadcast their images on our digital Times Square billboard, and more - we made experiences that w…
Nickelodeon's 'The 90s Are All That' for Best Social Media Campaign for Television
The ‘90s Are All That is a nighttime programming block on TeenNick featuring a rotating selection of iconic live-action and animated shows from Nick’s 1990s library. The block kicked off July 25, 2011, and airs Monday to Sunday from midnight to 2:00 a.m. The block was developed in response to overwhelming demand from fans of Nick’s groundbreaking origin…
Project Runway Fan Favorite
Lifetime assigned each Project Runway designer a unique hashtag (e.g. #PR9Anya) and users were encouraged to vote via Twitter all season to declare their Fan Favorite, who would win $10,000. All contestants were eligible for the entire season and the hashtags were promoted via lower-thirds and interstitials and real-time results were revealed within each ep…
The Glee Project Social Media Campaign
With a nearly 1.6 million follower total social universe at finale, Oxygen’s cross-platform social media campaign for “The Glee Project" truly captured the attention of our target audience of social media savvy young women with up-to-the-minute show and contender news, content, and the opportunity to engage with talent. The robust campaign included an offic…
VH-1 Tough Love: Ditch or Date
On the VH1 reality series “Tough Love", the show’s host Steve Ward attempts to help a group of eight single women finds "the one" by scrutinizing their nasty dating habits and submerging them into the dating pool. To promote the new season of “Tough Love", drive viewers to the show and connect with fans in a new way, VH1 launched the Facebook applicatio…