While some would argue that life itself is a game, the social web is certainly turning out to be like a game, as demonstrated by companies like Foursquare and Zynga. This award honors a campaign or social app that best uses gaming elements to increase engagement and virality. Please note that the entry doesn’t need to be for a game, it just needs to incorporate gaming mechanics such as points, leaderboards, badges, incentives and challenges. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.