3rd Annual Shorty Social Good Awards Categories

See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 5th Annual Shorty Awards

Propel - Kiip

Entered in Mobile App in a Campaign, Gamification

About this entry

Propel worked with Kiip to develop a custom program that took advantage of their existing rewards network, and applied it to fitness applications. They developed a system that delivered real-world rewards to users when they had a “moment" of achievement with fitness apps. Since every moment was unique to the individual, the program was developed to understand each user’s ability and reward them based on achievements tied directly to their skill level. In order to participate in the campaign, users went about their workout routine and as certain benchmarks were met, a notification appeared inside the app informing users they had unlocked a Propel Zero reward. By clicking the notification, a full-screen Propel banner allowed the participant to enter their email address to immediately redeem their free sample. To ensure maximum exposure, Propel worked with a variety of fitness apps on this campaign, including MapMyFITNESS, Nexercise, LoLo Fit, and GymPact. Write-ups appeared in Media Post, Venture Beat, Tech Crunch, Pocket Gamer, and The Next Web. In addition, PSFK, and Boehringer Ingelheim named the campaign as “one of ten innovative ideas that are reshaping the health care industry." • 75,000 samples of Propel Zero Powder were delivered to consumers • 4MM+ notification impressions o 3.1% CTR (the highest for any Kiip campaign to date) • 46% of individuals opened the reward email • 5MM estimated earned media impressions • 62% recall rate, 72% of participants said they would consider purchasing Propel Zero (Kiip Conducted Survey)


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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City