B Connected Social is the first comprehensive social gaming platform linked to a casino industry loyalty program. B Connected Social rewards customers for using the B Connected Online web site, the B Connected Mobile App, or sharing offers and events on their favorite social networks, such as Facebook and Twitter. Customers earn B Connected Social points through these activities, which can be used to enter prize giveaways for trips, iPads, slot dollars, gift cards and more. Along the way, users unlock badges for various achievements that can be shared with their friends as they earn Social Points for their online and social activities. They can compete with other B Connected Social members, and monitor their progress on leaderboards available on the B Connected Online website. The goal of B Connected Social is to reward customers for activities that directly benefit Boyd Gaming: purchasing rooms online rather than call-in reservations; logging into B Connected Online to access and print offers, which drives incremental new visitation; or checking in on Foursquare and Facebook Places so friends can join them, driving additional traffic to the casino. In addition, when customers share content such as offers, events, promotions and specials from B Connected Online or any of the 16 Boyd Gaming casino web sites, our properties benefit from increased reach on popular social media sites. In addition, the program adds a layer of Social Gamification to our online products, making Boyd Gaming the first company in our industry to introduce this concept. Customers can earn a variety of achievement badges for reaching certain levels of social points and actions. Badges appear immediately after they are earned on B Connected Online or any of the 16 Boyd Gaming casino web sites, and customers can share their accomplishments on any of the social media sites. Customers can see their badges and social point through a comprehensive dashboard on B Connected Online, and can also monitor leaderboards to see how they rank against other B Connected customers. Since its launch on April 16, 2012, more than 35,500 customers have opted in to the B Connected Social program. In April 2012, B Connected Online saw the highest traffic in its history -- with more than 700,000 visits that month alone -- and the highest percentage of online hotel bookings in company history. The number of users sharing content from Boyd Gaming web sites on social media networks has increased 64.6%, averaging more than 20,000 shares per month, and we are seeing continued growth. The B Connected Facebook page, where the majority of B Connected Social communication of award winners and badge enhancements occurs, has increased total "likes" 83.5% with an average of 89 new likes per day, and customer impressions of Boyd Gaming content has increased 93.5% with an average of 191,060 impressions per day since launch and growing. Finally, social check-ins across all Boyd Gaming outlets using Foursquare and Facebook Places have increased by 30.4%.
Because B Connected Social is a customized site based on each customer's profile and interests, we have created a demo account that will allow you to fully explore its features. Login with the following credentials using the login form. Username: bcodemo Password: password
