THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 5th Annual Shorty Awards Best Use of Social Media for Television

In the Seinfeld episode “The Pitch," a TV executive famously asked George why someone would watch a show about nothing. His answer: “Because it's on TV!" Today, he might answer, “Because they’ll hear about it on Twitter and Facebook." This award honors campaigns that have best used social media to launch a television series or special, or promote continued viewing of an existing series. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Nominees

Comedy Central's Stand-Up Month
Comedy Central's annual tradition of Stand-Up Month usually consists of online showdowns, smackdown…
Discovery - Moonshiners Season 2
In partnership with Buzzfeed and Kings County Distillery, we worked together to build buzz around t…
Discovery Channel's Shark Week
Discovery Channel’s Shark Week 2012 marked the hallmark summer programming event's 25th anniversary…
Duck Dynasty Season 2 Premiere Campaign
Duck Dynasty had a strong and growing presence in social media. Our Season 2 campaign aimed to give…
HBO Connect
HBO’s programming has always been inherently social. HBO Connect was created to serve as a social …
Ink Master: Skin in the Game
Ink Master: Skin in the Game was a digital companion to Spike's Tattoo competition show, Ink Master…
MTV EMA Social Media
Social media was totally integral to the 2012 MTV EMA campaign to drive buzz and tune-in. Music fan…
My Big Redneck Recliner
Leading up to the third season of "My Big Redneck Vacation," Country Music Television approached Ca…
Nickelodeon's 2012 Kids' Choice Awards
This past March, Nickelodeon celebrated its 25th Kids’ Choice Awards. Fans cast a record-breaking 2…
Nickelodeon's The Legend of Korra: Korra Nation
From 2005 to 2008, Nickelodeon aired Avatar: The Last Airbender. At the show’s conclusion, Avatar f…
Regular Show: The Ultimate Villain Smackdown
Cartoon Network took fans on a three-week voting experience to unveil the “Baddest Bad to ever Batt…
VH1 on Tumblr
VH1 is more than a TV network. The brand itself is a bold and successful mash-up of music,pop-cult…
WGN America "How I Met Your Mother" Social Campaign
Chicago-based TV station WGN America was looking to boost ratings with a younger audience. Although…