THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 14th Annual Shorty Awards Gamification

This award honors a campaign or social app by a brand, agency or organization that effectively and creatively uses gaming elements to increase engagement and virality. Please note that the entry doesn't need to be for a game, it just needs to incorporate gaming mechanics such as points, leader boards, badges, incentives and challenges.

See previous winners and honorees here.

Nominees

#ACCFantasyGolf
American Century Investments is a global asset manager serving investors like you and me, financial…
Chipotle Mexican Grill x Race to Rewards
In mid-2021, Chipotle had one of the fastest-growing rewards programs in the category, with over 20…
Coors Light College Tailgate Web AR
Create a unique gamified XR experience to bolster fan engagement on college football game day.
Evil Season 2 Sigil Map
Paramount+’s hit supernatural mystery drama series “Evil” focuses on a skeptical female psychologis…
F'real Shake Run Mobile Game
F’real is a blend-it-yourself milkshake and smoothie brand available in convenience stores, where t…
F9: Ready Set Scroll
For the theatrical release of F9, we partnered with Universal Pictures and Twitter to give fans the…
FIND THE REAL STICKER IG STORIES SERIES
To continue to drive brand love and viewership of our shows we aimed to capitalize on the success w…
FOX Sports App
FOX Sports launched a fully reimagined and redesigned app to serve the modern sports fan and transf…
Frank’s RedHot® Frameplay Gaming
Frank’s has always been a passion-led brand with a tremendous loyal following and Frank’s users (as…
finalist
bronze honor
Game Over for Headaches
As the head pain expert for 60+ years, Excedrin is always listening to consumers to understand wher…
Guess the Airport Code
Each year, The Points Guy hosts the annual TPG Awards, in which we present readers and editors’ cho…
finalist
Invesco QQQ 2021 March Madness
In Q1 2021, Invesco QQQ had the opportunity to premiere its partnership with the NCAA. After a diff…
audience honor
It's a Wonderful Lifetime Holiday Games
It comes as no surprise as the holiday season is often referred to as the ‘most wonderful time of t…
Lenovo’s “Beyond Your Everyday” Campaign
“Beyond Your Everyday” is Lenovo’s approach to the all too familiar challenge of teasing our live e…
MTV's The Real World Opening Credits Generator
To increase awareness of and fan engagement for the launch of The Real World Homecoming: New York o…
finalist
Museum of Annoying Experiences
Customer service is everywhere. And when it’s bad, it sucks for all of us – because we’re all custo…
Nickelodeon’s Screens Up App
Our challenge was, and remains, to meet kids where they are - namely, on mobile devices while they …
winner
The O2 in Fortnite Creative
We don’t need to tell you that the last two years have been almost impossible for music, musicians …
Walmart #DealGuesser — Gamifying Black Friday Deals
Black Friday is one of the busiest days for both shoppers and retailers, and in recent years, many …
Yext Introduces the Tech Class of 1999: The Reunion
Welcome to the digital age. We've got self-driving cars, 5G Internet, and advanced technology impro…
dentsuX and AdColony Slather on Success for McCormick & Company’s French’s Yellow Mustard
McCormick was looking to increase awareness for French’s Classic Yellow Mustard during the 2021 sum…