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THE 14TH ANNUAL SHORTY AWARDS

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Coors Light College Tailgate Web AR

Entered in Gamification

Objective

Create a unique gamified XR experience to bolster fan engagement on college football game day.

Strategy

The Coors Light Augmented Reality Tailgate Cornhole Challenge highlights the partnership between the Coors Light brand, analyst Kirk Herbstreit, and participating teams from select colleges and universities. Users launch by scanning a Coors Light logo then have the opportunity to get to know Kirk Herbstreit and play a game of AR cornhole. Our team built 14 custom 3D tailgate scenes tailored to the participating school’s logo and colors. After playing the cornhole game, users are prompted to enter for a chance to win Coors Light prizes.

Results

A scaled campaign that included 14 custom 3D tailgate experiences were created, each tailored to their participating school’s logo and colors.

Media

Video for Coors Light College Tailgate Web AR

Entrant Company / Organization Name

Trigger XR, Molson Coors Beverage Company