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THE 14TH ANNUAL SHORTY AWARDS

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MTV's The Real World Opening Credits Generator

Entered in Gamification

Objective

To increase awareness of and fan engagement for the launch of The Real World Homecoming: New York on Paramount+.

Strategy

Partner with vendor Seven2 to create a microsite that allows fans a unique opportunity to place themselves and their family or friends into the iconic opening sequence of the first ever season of Real World alongside the original cast members. Through the microsite, users can upload a series of short videos that serve as their opening sequence introductory moment. The original introductory videos from the 1992 season of Real World play alongside the UGC submissions. Once the final asset is complete, users can share with friends on social media or download to their device to share via SMS messaging. 

Results

Our experience proved to be a success amongst the Real World fanbase. The microsite has seen 5.2K uses of the generator from start to finish, with most of the traffic to the site coming from Instagram as we predicted. Out of the 5.2K uses of the site, over 390 users returned to create more content.

Media

Video for MTV's The Real World Opening Credits Generator

Entrant Company / Organization Name

ViacomCBS

Link

Entry Credits